Spurs tread new Korean deal with Kumho Tyre
July 20 – Premier League club Tottenham Hotspur have announced Korean manufacturer Kumho Tyre as the club’s Official Tyre Partner in a two-year sponsorship that starts with the 2016/17 season.
Football Marketing
Man Utd in the money with Virgin in UK sponsor deal
July 18 – Premier League Manchester United, about to embark on a money-making tour to China with their big spending manager Jose Mourinho, have announced a partnership with Virgin Money who will become the club’s Official Retail Financial Services Partner in the UK.
La Liga winds up its sponsor sales with Tag Heuer addition
July 15 – Spain’s La Liga has added watchmaker Tag Heuer as the league’s official timekeeping partner. La Liga is the latest premium league property to be added to the firm’s sponsorship roster, having added England’s Premier League in April.
Nike’s Ordem 4 ball is kicked into play for CONCACAF Champions League
July 14 – Nike’s summer of success has continued with the unveiling of its Ordem 4 ball as the Official Match Ball for the 2016/17 Scotiabank CONCACAF Champions League.
Crystal Palace US tour match in Cincinnati to be live-streamed on Facebook
July 13 – Premier League Crystal Palace, currently on pre-season tour in the US, will have their second of three friendly matches streamed live on Facebook.
Barca kill Messi-to-Chelsea rumours and call on fans for social media support
July 12 – Barcelona have stepped up their support for under-fire superstar Lionel Messi by saying he will not be transferred and has been discredited by the Spanish judicial authorities.
Barcelona to launch mobile video game. Messi will be playing
July 12 – Spanish giant Barcelona have announced a new mobile game that is in development with Hugo Games, an interactive entertainment developer and publisher.
PSG take French-style to West Hollywood with pop-up shop
July 12 – French champions Paris St-Germain, who are heading to the US for pre-season International Champions Cup matches this month, have announced they will open a pop-up shop in Los Angeles with Parisian boutique Colette.
Brand Messi takes revenue hit as EA Sports drops him from FIFA 17 cover
July 11 – Being a convicted tax fraud with a custodial sentence hanging over your head is bad for business, just ask Lionel Messi and his father Jorge. The FIFA, Argentina, and Barcelona golden boy – winner of five Ballon d’Or world player of the year awards – has been dropped from the cover of the upcoming FIFA 17 video game packaging.
Nike puts the predatory boot into adidas’ football dominance
July 11 – In the battle of the appareil brands US firm Nike is claiming major summer success over its European rival adidas at both the Copa America Centenario and the European Championships.
Nissan boosts UK football spend with Sky Sports partnership
July 8 – Car manufacturer Nissan has expanded its football media sponsorship as the weekend sponsor of Sky Sports’ Premier League action in a three-year partnership.
Whether France or Portugal lift trophy, Nike win Euro 2016’s Battle of Brands
By David Owen
July 8 – We will have to wait and see whether hosts France or Cristiano Ronaldo’s Portugal lift the European Championship trophy at the Stade de France on Sunday. But we can already say with absolute clarity that the US mark Nike has won Euro 2016’s Battle of the Brands.
Man City sign eSports starlet Kez to play for the club
July 8 – Manchester City have signed a new player. Kieran ‘Kez’ Brown will represent Manchester City in football gaming tournaments and fan events.
Man City focus on developing in China as pre-season tour nears
July 7 – Manchester City, hard on the heels of its Cityzens weekend and the launch of various digital initiatives has now turned its attention back to China where it has extended its relationship with specialist business development company, Zhong An Holdings.
CIES releases new player transfer value tool
July 5 – How much is a player worth and will he do the job required are the perennial questions facing club owners and managers. There is no exact calculation that answers either of these questions for buyers, and no guarantee of value for money. A new player ratings tool might go some of the way to providing at least peace of mind to those splashing the cash.