August 6 – Tottenham Hotspur Women have agreed a sponsorship with mineral water firm Drip, who become the teams Official Front of Training Wear Partner for the 2024/25 season.
August 6 – Serbia’s Vojvodina Novi Sad has unveiled bookmaker MaxBet as its main sponsor. The company’s logo will be on Vojvodina’s shirts for the next two years.
August 4 – The Turkish Football Federation (TFF) has extended its broadcasting rights contract with Digiturk, part of beIN Media Group, for another three years.
August 2 – FC Barcelona, who are moving towards completion of the Nou Camp stadium and the surrounding Espai Barça area, have agreed a five-year deal with ticketing technology specialists Fever.
August 2 – The English Football Association (FA) has extended its long-term global partnership of the FA Cup with Emirates for a further four years, that will see the world’s oldest domestic cup competition continue to be called the Emirates FA Cup until 2028.
August 2 – The Croatian Football Federation (HNS) has partnered with SuperSport and Croatian Telecom to launch the SuperSport HNL Fantasy game for the season 2024/2025. Players can register to play in the game for free.
The new season of the SuperSport HNL kicks off today.
August 1 – The Hellenic Football Federation (EPO) has renewed its partnership with US-owned ticket agency Ticketmaster.
July 31 – Manchester United have launched a new fantasy football game, Fantasy United, for the 2024/25 season.
July 31 – The Bulgarian Football Union (BFU) has signed a two-year partnership agreement with the bookmaker Elitbet. Who will become the main sponsor of the third tier of Bulgarian football.
July 30 – Online bookmaker Betway, who last week agreed a sponsorship with Manchester City, has also unveiled its title sponsorship of South Africa’s Premier Soccer League (PSL).
July 30 – Brazilian Serie A side Corinthians have secured a new front-of-shirt partnership with betting site Esportes da Sorte until 2027, as they join forces with yet another gambling firm in the wake of VaideBet’s early exit last month.
July 30 – Botev Plovdiv has concluded a partnership agreement with the Municipality of Primorsko. The popular Black Sea resort and the second largest city in Bulgaria, becomes the official tourist partner of the club.
July 30 – Champions League holders Real Madrid have announced a new partnership with Orange which will see the operator become the club’s official national telecommunications partner in a three-year deal.
July 30 – AS Monaco have agreed a one-year deal for the coming season with Monegasque cutting and machining company FOM Industrie.
July 29 – Manchester City rang in a new partnership with online bookmaker Betway, attending the NYSE bell-ringing ceremony on Friday to mark the multi-year sponsorship.