UEFA delivers La Poste to Euro2016 sponsor roster
By Samindra Kunti
November 23 – UEFA have announced France’s national postal service La Poste as the official operator for postal, parcel and express delivery services for UEFA EURO 2016.
Football Marketing
Jargon-busting WantMyBet start-up betting platform focuses on social
By Paul Nicholson
November 23 – A new betting platform with a social twist has launched offering punters access to what the tipsters are recommending, as well as the ability to share their own tips and go head-to-head with friends to see who is the biggest winner each week.
Oulala launch bespoke Leicester City cash-challenge fantasy football game
November 20 – Daily fantasy football platform Oulala.com, which launched its first English language game last month, has secured its first partnership with a Premier League club becoming the Official Fantasy Football Partner of high flying Leicester City.
Liverpool launch ‘Signature Collection’ for Christmas market
November 19 – Premier League club Liverpool have ramped up their Christmas merchandise programme with the launch of what is calling its ‘Signature Collection’ – a limited edition selection of garments and luxury leather accessories.
Liverpool get tricking to support Positive Living Around the World Campaign
November 18 – Liverpool have teamed up with club sponsor Standard Chartered to support the Positive Living Around the World campaign, designed to promote education and reduce stigma around HIV and AIDS ahead of World AIDS day on 1 December 1.
Lidl brands its way via grassroots football into England, Scotland and Wales
By Mark Baber
November 18 – German discount supermarket chain Lidl, which has been rapidly expanding its operations in the UK, has signed partnership deals with The Football Association (the FA), the Football Association Wales (FAW) and the Scottish Football Association (Scottish FA) in a major deal that lasts until 2018.
Liverpool bust through 5 million Twitter follower mark
November 17 – Premier League Liverpool have broken the 5 million Twitter follower barrier and are celebrating with a competition for fans to be become the club’s new number 5 for one game only.
Twitter activity down, but Man Utd keep chasing Arsenal for top spot
November 13 – Premier League football has mirrored an overall trend of a slight drop in activity in recent weeks. But Man Utd continued their inexhaustible assault on the summit of being the English club with the most twitter followers, having overtaken Chelsea and are now chasing down Arsenal.
Carlsberg refreshes the Spurs deal other brewers can’t reach
November 13 – Premier League Tottenham Hotspur have extended their long-term deal with Carlsberg. The brewer will continue as the Club’s Official UK Beer Partner for another three seasons.
Three extends Irish deal through to Euro 2020, as team battles for Euro 2016 spot
By Mark Baber
November 12 – CK Hutchison Holdings Limited’s Three-branded Irish telecoms business announced on Wednesday the renewal of its partnership with the Republic of Ireland football team and the Football Association of Ireland (FAI), pledging support to Irish football until 2020 in a deal worth €8.9 million.
Well-heeled Man Utd get HEROES stamp as global footwear partner
November 10 – Manchester United have added to their global sponsorship roster announcing a multi-year global partnership with newly launched luxury designer footwear brand, HEROES.
Castle Lager sign key 5-year sponsorship deal for COSAFA Cup
By Mark Baber
November 6 – The Council of Southern Africa Football Associations (COSAFA) has officially launched the 2016 edition of the COSAFA Cup with the announcement that Castle Lager will return as title sponsor of the tournament for the next five years.
Orange dials in for another 3-year sponsorship with PSG
By Mark Baber
November 5 – French-based telecoms company Orange has renewed its partnership with Paris Saint-Germain for another three years.
Palermo links up with Russian currency trader
By David Owen
November 1 – US Città di Palermo, the Sicily-based Serie A club, has acquired an official ‘Global Forex and Binary Options’ partner. The club – known for its pink and black, ‘the sad and the sweet’, colours, adopted in 1905 – has paired up with InstaForex, an online currency, metals and index-trading specialist headquartered in one of the planned 2018 FIFA World Cup host-cities, Kaliningrad.
Sportradar widens its investor base and signs FAM data deal
By Mark Baber
October 29 – The Football Association of Malaysia (FAM) has signed a deal with sports data provider Sportradar to set up a football management system allowing it to better manage its leagues, data collection and distribution.