January 4 – Paris St-Germain partner Ooredoo has announced a recent digital promotion generated more than 13 million Youtube views. The promotion, a fan competition, culminated with the sending of 15 winners to Qatar to meet the players and watch a friendly match between Inter Milan and Paris Saint-Germain on December 30 at Qatar’s Al Sadd Stadium.
By Samindra Kunti
December 21 – Santos have signed a sponsorship agreement with Royal Air Maroc as the club seeks financial stability next season.
By Paul Nicholson
December 21 – FIFA has released more record breaking TV numbers for both for its men’s and women’s world cups – a poignant reminder of the popularity of the world’s favorite event as US justice authorities reiterate their crusade against football corruption on their own continent and their thinly veiled objective of bringing down world governing body FIFA.
By Paul Nicholson
December 18 – It has been a tumultuous week for Chelsea and Leicester City. On the pitch Leicester deepened the Blues at Chelsea with a Premier League victory that put them top of the league and eventually pushed Jose Mourinho out of Stamford Bridge. On twitter Leicester had the biggest percentage increase in followers of any Premier League club this week at 4.25% – Chelsea recorded a 0.45% increase.
December 17 – Adidas CEO Herbert Hainer has raised a questionmark over his company’s future sponsorship of FIFA saying that of they are to continue then the governing body’s reform has to be robust and real.
By Mark Baber
December 16 – The Chinese Football Association (CFA) has announced that China League One, the second tier professional soccer league in China, has agreed a partnership deal with South Korean based Team Twelve Inc, a part of the Dentsu Sports Network.
By Mark Baber
December 15 – Tennant’s NI has been unveiled as the new title sponsor of the world’s fourth-oldest national cup completion – The Irish Cup – which will now be known as the Tennent’s Irish Cup.
December 15 – Arsenal’s automotive partner Citroën has activated its sponsorship with a promotion for the Citroën C4 Cactus which has first team stars playing Footpool on a specially created ‘table’ using the car’s Airbump technology.
By Ben Nicholson
December 14 – The 2015 MLS season came to an end last week with the MLS Cup final between Portland Timbers and Columbus Crew. And while the league’s lofty ambitions have been creating international stir in recent months, the cup final failed to generate much of a domestic stir, according TV viewership figures.
By Mark Baber
December 11 – Turning a blind eye to the corruption scandals swirling around Nike, as they have to years of sweatshop and child labour by the same company, the Premier League announced on Wednesday a three-year extension to their long-term official ball partnership with the Eugene, Oregon-founded sportswear brand.
By Samindra Kunti
December 11 – UEFA have unveiled Turkish Airlines as a global sponsor and official carrier of Euro 2016, the first airline sponsor the confederation has landed. No figure was announced for the deal which is for the 2016 tournament only.
By Paul Nicholson
December 11 – Manchester United have continued to outperform their Twitter rivals in the Premier League with a massive increase of over 150,000 followers in the last 4 weeks. At the top of the Twitter table they now have Arsenal very much in their sights and could overtake them by mid January at the current rate of increase.
By David Owen
December 9 – Jack Ma, the Chinese internet entrepreneur behind the Alibaba Group, has come to FIFA’s aid at this time of crisis for world football’s governing body. An Alibaba Group brand – Alibaba E-auto – has agreed an eight-year sponsorship deal for FIFA’s Club World Cup.
December 4 – When the current agreement between logistics company Hermes and the Deutsche Fußball Liga comes to a close, new vistas for sponsorship are expected to open up as the DFL has decided not to extend the collective agreement but will allow all 36 clubs to sell their own shirt sleeve sponsorship.
December 4 – While Manchester City’s holding company City Football group has been making headlines signing up a $400 million shareholder to boost the group’s expansion into China, the company’s prime asset has been deepening its links with its domestic fans via an integrated marketing deal with a travel partner.