By Paul Nicholson
May 18 – Manchester United had a bumper week in terms of new Twitter followers in the Insideworldfootball Twitter ranking. Averaging gains of about 19,000 each week over their nearest rivals Chelsea and Arsenal, last week Man Utd added almost 50,000 new followers, double that of the London duo.
By David Owen
May 14 – The Scottish Professional Football League (SPFL) has unveiled betting company Ladbrokes as its new title sponsor, in a two-year deal running from 2015 until 2017.
By Alexander Krassimirov
May 12 – Half of the clubs in the Bulgarian top professional division do not use social networks. The research, by Insideworldfootball.com, also found that two of the 12 teams in the league do not even have an official website.
By Paul Nicholson
May 11- Chelsea received a boost in new Twitter followers in the week they confirmed themselves as Premier League champions, putting on more than 5,000 new followers than their north London rivals Arsenal. Man Utd are maintaining their run at the top of the Twitter weekly rankings – they put on another whopping 49,294 followers, over 14,000 more than Chelsea.
May 8 – Zenit St Petersburg has signed a three-year deal with Japanese carmaker Nissan who becomes an official partner of the club. No value was announced for the agreement.
By Samindra Kunti
May 7 – Rio de Janeiro giants Flamengo will renew their club sponsorship deal with Brazilian bank Caixa, worth €7.3 million, this week. Flamengo’s shirt is projected to have a total sponsorship value (shirts carry more than one sponsor logo) of €26.1 million this season.
May 6 – Premier League club Tottenham Hotspur is continuing to build its brand presence in the US via its licensed product and in advance of its July match-up against the MLS All-Stars team.
By Paul Nicholson
May 5 – Manchester United have continued to chase down the Twitter lead that London giants Arsenal and Chelsea have over them in terms of numbers of followers. Over the past four weeks Man Utd have averaged 15-20,000 new followers per week, more than Arsenal and Chelsea.
May 3 – Stoke City have unveiled their new kit for the 2015-16, the first kit that will be produced by New Balance. Last month New Balance unveiled Liverpool’s new strip for next season as it expands its brand presence in British football.
May 2 – Manchester United have added a third date in a third country for their United: LIVE travelling roadshow that takes the Man Utd experience to fans outside England with a mix fanzones, live entertainment, appearances by club legends and ending with the screening of a live match from the Premier League.
By Mark Baber
May 2 – Newly crowned Bundesliga champions, Bayern Munich, have announced a ten year extension of their deal with kit supplier Adidas. The new deal extends the current deal, which had been due to run until 2020, up until 2030.
By David Owen
April 29 – Kit-maker Kappa have added Napoli to their stable of Italian Serie A clubs.
April 28 – Premier League Liverpool have announced record numbers through the turnstiles for the Anfield Tour and Museum over the past 12 months. Nearly 200,000 visited the club attraction, up from 50,000 the previous year.
By Paul Nicholson
April 27 – They may lag behind rivals Arsenal and Chelsea in the Twitter follower rankings if you just take into account their English language twitter feeds, but Man Utd are top of the world when it comes to total number of Twitter followers when adding in all language accounts held by clubs.
April 27 – Manchester United has expanded its social media presence in China, launching on WeChat, China’s largest and fastest growing social messaging platform.