June 27 – Premier League Wolverhampton Wanderers have stepped away from the traditional big name kit suppliers to do what they say is a “landmark deal” with sportswear brand SUDU.
June 27 – Chelsea FC have expanded their partnership with global analytics software businses FICO.
June 26 – Eintracht Frankfurt has ended their kit deal with Nike, switching to adidas in an initial five-year partnership starting with the 2025/26 season onwards.
June 26 – Bulgarian club Botev Plovdiv has signed a partnership agreement with MyCosmetics, one of the country’s largest and most popular online cosmetics stores. The one-year contract takes effect immediately.
June 25 – Premier League Liverpool have agreed a multi-year partnership with Japan Airlines (JAL) who become the club’s official airline partner.
June 24 – AB InBev brand Michelob Ultra has become the official beer of Concacaf’s club competitions in a joint deal that includes the MLS and naming rights to the Campeones Cup, played between the winner of the MLS Cup and Mexico’s LigaMX.
June 21 – Champions League-bound Aston Villa have extended their partnership with SeatGeek, which will see them remain the Birmingham club’s Official Primary Ticketing Partner for both men’s and women’s teams.
June 19 – Canada Soccer is moving on from its previous media partner Mediapro following a settlement with Canadian Soccer Business (CSB) to the legal action filed in January 2024 with the Ontario Superior Court of Justice.
June 18 – Vivo has continued its big tournament sponsorship with its V3 smartphone unveiled as the official smartphone of Euro 2024. Vivo also sponsored the 2022 FIFA World Cup.
June 14 – With the window of betting company sponsorships on Premier League shirt fronts rapidly closing, Wolverhampton Wanderers have become the latest club to cash-in with a two-year deal with DEBET.
June 14 – Manchester City have agreed a multi-year global partnership with JinkoSolar, a leading globalphotovoltaic and energy storage system supplier.
June 14 – The Albanian football federation (FSHF) has signed two new sponsorship deals on the eve of Euro 2024.
June 13 – UEFA is opening up a new sponsorship programme centred on commercialising its referees across all its competitions.
June 13 – India may have crashed out of AFC World Cup qualifying for 2026, but the second largest country in the world has a growing appetite for football and the confederation is keen to harness its vast population in the regional game.
June 13 – Premier League Tottenham Hotspur have announced BP brands bp pulse as Official EV Charging Partner of Tottenham Hotspur Stadium and Castrol as Official Partner of both the men’s and women’s teams.