DAZN renews LaLiga rights for Italy and Portugal with expanded content
April 18 – DAZN has renewed its broadcast rights deal with LaLiga EA SPORTS in Italy and Portugal, guaranteeing coverage of all 380 matches from the Spanish competition.
Football Marketing
Karol G’s barbed wire insignia logo to take front of Barca shirt for El Clasico
April 18 – Colombian music artist Karol G is the next artist to benefit from Spotify’s association with FC Barcelona, as the club unveils the latest limited-edition kit ahead of El Clasico this Sunday.
Gatorade to fuel Wrexham’s rollercoaster ride up the leagues and TV ratings
April 17 – Welsh club Wrexham, made internationally famous by their Hollywood owners Ryan Reynolds and Rob McElhenney and the Netflix documentary ‘Welcome to Wrexham’, have signed Gatorade as their official sports drink three days after achieving a second consecutive promotion into the EFL’s League One, England’s third professional tier.
IMG renews EFL broadcast production deal with more matches and enhanced coverage
April 17 – The English Football League (EFL) has renewed its broadcast production partnership with IMG taking it through to the end of the 28/29 season. Within the new deal, IMG is committing to deliver a ‘major upgrade’ to the EFL’s broadcast output for the next five years.
Israeli FA signs up for Pixellot’s AI-automated video solution to stream youth games
April 16 – The Israeli Football Association (IFA) has partnered with Israeli broadcast tech business Pixellot to distribute matches from its U19 2nd division and U16 elite league.
Raiffeisen Bank uses Kosovan partnership to accelerate league’s digital transformation
April 16 – The Football Federation of Kosovo and Raiffeisen Bank, the main sponsor of Kosovo’s second tier league, have launched an educational campaign among the clubs to boost their digital footbprints and increase their images profile.
WSL stays live with Sky and BBC for 2024/25 season while TV talks on longer term deals continue
April 12 – The Women’s Super League (WSL) has agreed a one-year extension with Sky Sports and the BBC for broadcast rights to the 2024/25 season while negotiations continue for a longer term deal from 2025.
Saints lace-up new Puma kit deal as they push for Premier League return
April 12 – Premier League bounceback hopefuls Southampton have signed a four-year kit deal with Puma, which will see the sportswear brand become the Saints official kit supplier from the start of the 2024/25 season.
EA Sports FC extends EFL deal for a further five seasons
April 11 – The English Football League (EFL) has inked a new multi-year partnership with EA Sports FC, solidifying its status as an Official Partner and Official Licensee of the EFL.
Iberdrola agrees 3-year sponsorship of Portuguese women’s game
April 11 – Spain-based energy company Iberdrola has agreed a three-year sponsorship with the Portuguese Football Federation (FPF) covering the women’s game in Portugal.
New Saints agree beer and wine partner ahead of Champions League party
April 10 – 16-time JD Cymru Premier champions The New Saints Football Club have announced a partnership with Beer Trading & Kompass Wines, naming them as the official beer and wine supplier for the club.
Premier Sports returns to UK sports broadcast market with naming rights to Scottish League Cup
April 10 – Sports broadcaster Premier Sports has confirmed its return to the UK market having bought back its business sold to Swedish streaming platform Viaplay in a deal that includes naming rights to the Scottish League Cup, to be called The Premier Sports Cup next season.
LaLiga agrees Latin American deal with online trader Exness
April 9 – LaLiga has agreed a regional sponsorship deal in Latin America with online trading platform Exness, which is looking to strengthen its position in the LatAm region.
Premier League title race extends to digital realm with Manchester clubs dominating
April 9 – As the Premier League title race heats up on the pitch, a closer look at the digital realm reveals significant developments in club engagement since 2016 as Manchester City and Manchester United battle it out for top dog.
Kellogg’s launches summer football camps campaign with 30,000 free spaces
April 9 – Cereal brand Kellogg’sis providing 30,000 free spces at football camps throughout Great Britain this summer for 7-14 year olds.