Betano takes over Brazil’s Serie A naming right in near $50m, 3-year deal
April 8 – Online betting operator Betano will replace Assaí as a title sponsor of the Brazilian topflight.
Football Marketing
Football’s social media club giants swing into Champions League overdrive
April 8 – The battle this week in the Champions League quarter finals will also see some of Europe’s biggest football club social media accounts swing into action.
Yahoo Sports and OneFootball combine for content hub in US and Canada
April 4 – Global media and tech business Yahoo has struck a deal between its Yahoo Sports division and streaming platform OneFootball to create a new hub for football content.
Barclays poised to double its WSL sponsorship in 3-year deal
April 4 – The Women’s Super League and Women’s Championship are close to finalising a landmark sponsorship agreement, as Barclays prepares to double its financial support for the two leagues.
Deutsche Telekom subsidiary Crnogorski dials in Montenegro sponsorship
April 3 – The Football Federation of Montenegro (FSCG) has signed a one-year sponsorship with Crnogorski Telekom, part of the Deutsche Telekom Group.
Fluminense agree €7m+ short sponsorhip with Superbet
April 2 – Superbet will become a new main sponsor of South American champions Fluminense in a deal worth at least €7.7 million a year.
E-commerce platform AliExpress joins Euro 2024 partner roster
March 28 – Online retail marketplace AliExpress, part of China’s e-commerce giant Alibaba Group, has been unveiled as an official partner of Euro 2024.
Premier League brings VR developer Rezzil in-house with 4-year deal and stake in business
March 28 – The Premier League has agreed a four-year partnership with virtual reality (VR) software developer Rezzil to develop a VR game which is expected to be launched later this year.
Aston Villa agree £40m Betano deal taking them to deadline for end of betting sponsorships
March 27 – Betano has been named the new shirt sponsor of Premier League Aston Villa in a two-year deal worth £20 million per season.
Real Madrid and Man City out-smart each other ahead of UCL showdown
March 26 – Designer brands are elbowing their way into touchline fashion as Real Madrid and Manchester City pen new designer deals to keep the football world in style ahead of their quarter final clash in April.
Turkish FA signs 4-year retail deal with 11teamsports Group
March 26 – The Turkish Football Federation (TFF) has signed an exclusive four-year retail partnership with 11teamsports Group.
LaLiga passes 10m subs on YouTube
March 25 – La Liga EA Sports has become the first football league to reach 10 million subscribers on YouTube, collecting the prestigious diamond play button trophy to mark the milestone.
Romanians dress up for Euro 2024
March 25 – The Romanian Football Federation (FRF) and Romanian fashion brand Bigotti have signed a partnership agreement until the end 2027. Bigotti becomes the official partner of the Romanian national football team, announced FRF.
Three stripes are out after 70-year run as Nike swoosh in for DFB deal
March 22 – The German FA (DFB) will drop Adidas for Nike as a kit supplier, bringing to an end a seven-decades-long partnership with the Bavaria-based sportswear giant.
Malaysia Airlines agrees global multi-year sponsorship with Man Utd
March 22 – Premier League Manchester United have agreed a multi-year global partnership Malaysia Airlines who become the club’s official commercial airline.