Puma keeps ball in play at LaLiga with early multi-year renewal
November 21 – Puma are extending their five-year official ball sponsorship with LaLiga with a new multi-year deal starting with the 2024/25 season.
Football Marketing
Romanian FA builds national team brand with Lagardère retail deal
November 22 – The Romanian Football Federation (FRF) has signed a long term agreement with retailer Lagardère which will sell national team merchandise across 22 different stores, mainly located in Romanian airports.
Sotheby’s to auction Messi’s World Cup winning shirts
November 21 – Six shirts worn by Lionel Messi during Argentina’s winning run at last year’s World Cup are to be sold at auction and could become the most valuable collection of sports memorabilia.
Turkey looks to 2032 Euro hosting and agrees national team deals with Istanbul airport’s iGA PASS
November 20 – The Turkish Football Federation (TFF) and have agreed a national team sponsorship with Istanbul airport’s iGA PASS which provides services for travellers through the airport.
Booking.com checks in for men’s Euro 2024 and women’s Euro 2025
November 16 – Online travel and accommodation platform Booking.com as agreed a sponsorship with UEFA for both the men’s Euro 2024 in Germany and Women’s Euro 2025 in Switzerland.
AC Milan launch into the international academy business with first US project in Virginia
November 16 – AC Milan has launched its first academy project in the US in partnership with Black&Red Pumas LLC. The academy will be based in Fairfax, Virginia, and the club said it will be the first steps of a number as it builds the club brand in the US.
Man Utd sign WOW Hydrate as global partner
November 16 – Manchester United have unveiled a multi-year global partnership with WOW Hydrate. The sports and fitness drink becomes the club’s official sports hydration partner.
Inter Milan land Qatar Airways deal
November 16 – Inter Milan has reached a deal with Qatar Airways that will see it become the club’s Official Global airline partner until the 2025/26 season.
World Football Summit signs content deal with Fifpro’s Player IQ data platform
November 15 – Players union Fifpro and World Football Summit (WFS) have entered into a content partnership agreement, marking a collaborative effort to integrate Fifpro Player IQ’s research and insights into WFS events across Europe, Asia, and the Americas over the next three years.
Panini to launch first-ever Women’s Super League sticker album
November 14 – Panini have partnered with the English FA to produce a sticker album dedicated to the stars of the Barclays Womens Super League, the first time a women’s league has had a dedicated.
Inter Milan lands Qatar Airlines sponsorship
November 13 – Inter Milan have announced a new partnership with Qatar Airlines that will see the airline become the official global airline partner of the 19-time Serie A champions.
AC Milan looks to build in the east with Dubai office opening
November 13 – AC Milan has opened an office in Dubai to reinforce its ties with key partners in the Middle East while tapping into commercial opportunities in the area.
Kipsta to take over from Molten as Europa and Conference Leagues’ official ball
November 12 – French football brand Kipsta has made its first entry into the pan-European market with a three-year licensing deal to be the official ball sponsor of UEFA’s Europa League and the Europa Conference League.
EFL sponsor Sky Bet earmarks £6m for grassroots fund
November 10 – The English Football League and its naming rights partner Sky Bet have unveiled plans to inject £6 million in funding into an array of community projects throughout England and Wales through the newly introduced Building Foundations Fund.
Legends buys ASM Global to create a venue and sports event marketing giant
November 9 – US events and event marketing specialists Legends have acquired venue management and live events producer ASM Global in a deal reportedly worth $2.4 billion.