October 21 – The Saudi Arabian Football Federation (SAFF) has announced a three-year partnership with Unilever’s Rexona, making the brand an official sponsor of the Saudi Arabia Women’s National Team.
October 21 – Bulgaria’s Spartak Varna have signed two new sponsorship deals despite the financial instability surrounding the club after former owner Pavlin Nikolov decided to step down and stop funding the team.
October 18 – Juventus have signed a sleeve sponsorship deal with wealth management group Azimut in a partnership that will make its debut in the Nerazzurri’s Serie A match versus Lazio on Saturday.
October 18 – Major League Soccer (MLS) commissioner, Don Garber in London speaking at The Summit, Leaders Week this week, hyped up the 10-year, $2.5 billion-plus agreement with Apple that is about to conclude its second season.
October 18 – Music and football have always been interconnected. Think the Beatles and Liverpool FC and more recently, Oasis and Manchester City. Now British super-group Coldplay and Barcelona FC are getting in tune with each other in time for the El Clasico on October 26.
October 18 – Bulgaria’s Levski Sofia has signed a sleeve sponsorship deal with dairy producer Lacrima, one of the largest Bulgarian companies producing dairy products.
October 17 – Real Madrid, Barcelona, and Manchester United have emerged as the most globally supported football clubs by fans outside their home nations, according to a new report by sports blockchain company Chiliz.
October 17 – The gambling industry that has had its hooks into the clubs, players, and fans of the Premier League will have to face a future without their names and logos plastered over the front of jerseys (sleeve partnerships are exempt).
October 16 – Brazil’s clubs are proving reluctant to give up their betting sponsors despite the Brazilian Football Confederation (CBF) saying it will enforce a ban on club sponsorship by bookmakers across all levels of Brazilian football who do not hold state betting licenses.
October 17 – Italian Serie A holders Inter Milan have announced the acquisition of a Saudi Arabian Ministry of Investment (MISA) licence, formalising their commitment to a strategic expansion in Saudi Arabia to further extend the club brand presence in the Middle East and grow their fanbase.
October 16 – Germany-based bookmaker Interwetten, a partner of the DFB, has stopped offering betting markets for all amateur matches in the country.
October 15 – The Aussie A-League has extended its official media data partnership with Stats Perform, which will see the addition of Opta Search and Opta Stream, as the league looks to unlock new sponsor inventory and deepen engagement for fans of its men’s and women’s competitions.
October 15 – Premier League holders Manchester City have announced a renewal of their regional partnership with Tokyo-based Abeam Consulting.
October 15 – British confectionery brand Swizzels has teamed up with Nottingham Forest for the 2023/24 Premier League season, delivering a sweet experience for fans at The City Ground.
October 11 – The Australian Professional Leagues (APL) has extended its partnership with Boost Mobile, solidifying the telco brand as an Official Partner for both the Isuzu UTE A-League Men’s and the Ninja A-League Women’s competitions.