September 29 – The Italian rules around betting and gaming advertising and sponsorship in football – and enshrined in the country’s ‘Dignity Decree’ – are clearly flexible.
September 28 – Everton Women’s team has announced a partnership with British watch brand Christopher Ward that will see the latter become back-of-shirt sponsors for the Merseyside club ahead of the Barclays Women’s Super League opener on Sunday.
September 27 – Chile is cracking down on the betting industry in-country. Earlier this month the Supreme Court of Justice declared betting illegal and blocked 23 online betting sites.
September 27 – Saudi-owned Newcastle United has added a third betting partner – BetMGM UK – to its sponsorship roster.
September 25 – Electronic Arts Sports, which is driving the launch of EAFC 24 following its split with FIFA’s brand naming of its video game, has announced its e-sports programme for the hit game, donned EA Sports FC Pro.
September 24 – Polish sports betting operator STS has acquired the rights for the UEFA’s Europa League and Europa Conference League in Poland for the 2023/24 campaign.
September 22 – The Confederation of African Football (CAF) has inveiled technology company TECNO Mobile as a sponsor of the 2023 Africa Cup of Nations.
September 22 – AC Milan have announced an all-new partnership with Italian Hard Seltzer producers BOEM that will see the alcoholic beverage become the Official Hard Seltzer of the Rossoneri.
September 21 – Greece’s Olympiakos has signed a 3-year sponsorship deal with the car rental company FlexCar, the club announced.
September 20 – Most of Spain’s women’s World Cup-winning players ended their boycott of the national team early today following an overnight meeting with officials and a promise from the country’s football federation (RFEF) that it would make “immediate and profound changes”.
September 20 – Premier League Liverpool have unveiled UPS as the club’s first Official Global Logistics and Shipping Partner in a new multi-year partnership.
September 19 – Dutch brewers Heineken have renewed their long-standing partnership with the UEFA Champions League until 2027.
September 19 – Turkey’s Samsunspor has signed a shirt sponsorship agreement with P&G brands Old Spice and Head & Shoulders.
September 19 – IMG has renewed exclusive international broadcast, betting data and video rights to the men’s and women’s A-League competitions in Australasia.
September 19 – Italy’s Serie A has announced a partnership with TV streaming platform STARZPLAY, alongside PureHealth and Image Nation Abu Dhabi, as they prepare to launch collaborative original football reality TV show ‘The Italian Dream’.