AC Milan link with Corpay for forex solution and sponsorship
October 20 – AC Milan have struck an agreement with Corpay which will see Corpay’s Cross-Border business become the Rossoneri’s Official Commercial Foreign Exchange Partner.
Football Marketing
Ludogorets secures exclusive merchandising deal with Sport Vision retail chain
October 20 – The 12-time Bulgarian champions Ludogorets Razgrad, have launched a new partnership with Sport Vision, one of the largest sporting goods chains on the Balkans.
French broadcasters turned off by LFP’s rights pricing
October 18 – France’s Professional Football League (LFP) announced Tuesday that it had not received offers meeting the reserve prices for its domestic broadcast rights packages covering the 2024-2029 period.
Carabao renew EFL Cup title sponsorship for further three seasons
October 18 – Carabao has extended its partnership with the EFL Cup in a deal that will see the energy drink provider remain the main title sponsor of England’s second cup competition until the end of the 2026/27 season.
Lazio vs Roma, Rome vs Riyadh, rivalry for Expo 2030 hosting gets shirty
October 17 – Lazio are poised to adopt ‘Rome 2030’ as their front-of-shirt sponsor in a free-of-charge deal, in a bid to help their home city gain hosting rights to EXPO 2030.
DAZN adds Saudi Women’s Premier League to schedules
October 16 – Streaming giant DAZN is building a portfolio in Saudi media rights after acquiring the global rights to the Saudi Women’s Premier League to add to the SPL rights.
Fenerbahce sign shirt deal with Medicana Health group for women’s team
October 16 – Turkey’s Fenerbahce has signed a shirt sponsorship deal with Medicana Health Group for its Women’s team. The Medicana logo will feature on the back of shirts.
Leo roars in as Galatasaray’s number one digital fan
October 13 – Turkey’s Galatasaray has upped its game in terms of its innovative approach towards fans, becoming the first club in the world to officially present its first “digital fan”.
National Football Museum records summer spike in visitors
October 13 – The Manchester-based National Football Museum welcomed a record-breaking number of visitors this summer, as numbers shot up 35% from 2022, eclipsing pre-Covid figures.
Fitzdares extend Mayfair Club theme to Fulham’s Craven Cottage
October 13 – Premier League Fulham have extended their partnership with London bookmaker Fitzdares until the end of the current season on the back of a “highly successful” debut year for the partnership last season.
Cypriot FA agrees national team deal with Greek online bookie Stoiximan
October 12 – Greek online gaming operator Stoiximan has become a sponsor of the Cyprus national football team in a four-year deal signed with the Cyprus FA.
Concacaf debuts on WhatsApp Channels platform with 1.6m users in first month
October 12 – Concacaf has upped its digital engagement game by becoming an early adopter of the new WhatsApp Channels service recently launched by Meta, announcing itself as one of the first major sports organisations to communicate directly to fans on WhatsApp.
ESPN beats off telecoms rivals to renew Eredivisie domestic rights until 2030
October 10 – ESPN has agreed an extension to its broadcast rights for the Netherlands’ Eredivisie, Eerste Divisie and KNVB Beker until 2030.
AC Milan and Fanblock combine to offer virtual pitch ownership to fans
October 11 – AC Milan and Fanblock have agreed a first-of-its-kind partnership that will enable the Rossoneri to purchase ‘Fanblocks’ representing sections of AC Milan’s virtual pitch.
Arsenal book in Hotels.com for multi-year sponsorship
October 11 – Premier League joint-leaders Arsenal have agreed a multi-year sponsorship with hotels.com that will see the booking website become the club’s exclusive hotel partner.