August 16 – Saudi Arabian airline Riyadh Air has been confirmed as the main and official airline partner of LaLiga’s Atlético de Madrid in a ‘multi-year’ agreement.
August 15 – AS Monaco have announced two new kit sponsorships to add to their growing roster for the new season.
August 11 – FC Bayern Munich have signed a multi-year partnership with PRIME Hydration that will make the young brand their official isotonic partners.
August 11 – The Football Federation of Kosovo (FFK) and ArtMotion have renewed their TV rights contract, giving the cable operator rights to broadcast all football matches from Albi Mall Superliga, First League (both divisions), as well as the Kosovo Cup.
August 10 – The Saudi Pro League (SPL) has confirmed more than 130 broadcasters worldwide for the 2023/24 season including streaming channel DAZN in Europe and FOX Sports in the US.
August 10 – Premier League Chelsea have agreed a £40 million per season front-of-shirt sponsorship with sports technology startup Infinite Athlete.
August 10 – AS Monaco have announced a three-year regional partnership with online bookmaker 6686 sport for Asia.
August 9 – Serie A has issued a five-season tender for betting streaming and data rights starting with the 2024/25 season and running through to the end of the 2028/2029 season.
August 9 – Google Pixel has announced two long-term partnerships with Premier League clubs Arsenal FC and Liverpool FC, making it both club’s official mobile partner across men’s and women’s first teams.
August 8 – Arsenal FC have unveiled a two-year partnership with Unilever’s ‘Dirt Is Good’ laundry brand, which is known as Persil in the UK amongst other names worldwide such as OMO or Surf Excel.
By Paul Nicholson
August 8 – Fury over FIFA’s last minute sponsorship deal with Booking.com has failed to slow down as thousands of small hotels and accommodation hosts worldwide remain unpaid, most since early June, with a number reporting they are facing bankruptcy having had to lay off staff and reschedule suppliers.
August 8 – The Hellenic Football Federation (EPO) has tendered the domestic broadcast rights for the Greek Cu, giving TV stations a month to submit their bids.
August 7 – Spanish giants Atletico Madrid are poised to sign a five-year sponsorship deal with Riyadh Air ahead of their La Liga opener next Monday.
August 7 – With the war in Ukraine raging and Russian company football sponsorship being cut lose by western leagues and clubs, Croatia’s Hajduk Split has signed a sponsorship deal with the Russian oil company Lukoil.
August 7 – Premier League Bournemouth have signed a training shirt sponsorship with Dun and Bradstreet ahead of the 2023/24 season.