Newcastle adds BetMGM UK to its bookmaker alliances
September 27 – Saudi-owned Newcastle United has added a third betting partner – BetMGM UK – to its sponsorship roster.
Football Marketing
EA Sports releases competitive e-sports eco-system for EAFC24 video game
September 25 – Electronic Arts Sports, which is driving the launch of EAFC 24 following its split with FIFA’s brand naming of its video game, has announced its e-sports programme for the hit game, donned EA Sports FC Pro.
Entain’s Polish bookie brand STS picks up local rights for UEFA club competitions
September 24 – Polish sports betting operator STS has acquired the rights for the UEFA’s Europa League and Europa Conference League in Poland for the 2023/24 campaign.
CAF dials in Tecno Mobile as AFCON 2023 sponsor; Motsepe promises more to come
September 22 – The Confederation of African Football (CAF) has inveiled technology company TECNO Mobile as a sponsor of the 2023 Africa Cup of Nations.
AC Milan raise the sponsorship bar with BOEM hard seltzer brand
September 22 – AC Milan have announced an all-new partnership with Italian Hard Seltzer producers BOEM that will see the alcoholic beverage become the Official Hard Seltzer of the Rossoneri.
Olympiakos gear up for new FlexCar deal
September 21 – Greece’s Olympiakos has signed a 3-year sponsorship deal with the car rental company FlexCar, the club announced.
Spanish women agree to end boycott; RFEF commit to immediate change, but is Rocha staying?
September 20 – Most of Spain’s women’s World Cup-winning players ended their boycott of the national team early today following an overnight meeting with officials and a promise from the country’s football federation (RFEF) that it would make “immediate and profound changes”.
Liverpool deliver UPS as new global logistics partner
September 20 – Premier League Liverpool have unveiled UPS as the club’s first Official Global Logistics and Shipping Partner in a new multi-year partnership.
Heineken refreshes the 25-year UEFA Champions League deal other beer brands can’t reach
September 19 – Dutch brewers Heineken have renewed their long-standing partnership with the UEFA Champions League until 2027.
P&G take first SuperLig sponsorship in Turkey with Samsunsport shirt deal
September 19 – Turkey’s Samsunspor has signed a shirt sponsorship agreement with P&G brands Old Spice and Head & Shoulders.
IMG renew broadcast and betting data deal with Aussie A-Leagues
Sobaclieu.com
September 19 – IMG has renewed exclusive international broadcast, betting data and video rights to the men’s and women’s A-League competitions in Australasia.
UAE’s Starzplay launches ‘The Italian Dream’ reality talent show with Serie A
September 19 – Italy’s Serie A has announced a partnership with TV streaming platform STARZPLAY, alongside PureHealth and Image Nation Abu Dhabi, as they prepare to launch collaborative original football reality TV show ‘The Italian Dream’.
Clwb Pêl Droed Llanfairpwllgwyngy-llgogerychwyrndrobwllllantysiliogogogoch – say it…
September 17 – Spain’s La Liga is to sponsor the club with the longest name in world football, Welsh village team Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, into its centenary year celebrations.
Wiesenhof signs on as national partner for Germany 2024 Euro
September 15 – UEFA has announced a new deal with Germany-based poultry producer Wiesenhof who become national partners for the Germany 2024 Euro.
Snapdragon takes over Man Utd shirt in £60m per season deal
September 14 – Snapdragon will replace TeamViewer as the brand name on the front of Manchester United’s shirt from the start of next season in a reported £60 million a year deal.