July 13 – For the first time, EA sports are offering players the chance to play male and female football players in the same team, a change that is causing ripples in the gaming community.
July 13 – Greek champions AEK Athens have renewed their sponsorship with energy company Volton Hellenic Energy.
July 13 – FIFA has partnered with TikTok to deliver tailored content from Australia and New Zealand during the Women’s World Cup that kicks off July 20.
July 13 – AC Milan have renewed their partnership with BMW Italia who will remain a club Premium Partner and Automotive Partner.
July 12 – Surat Kargo, one of Turkey’s leading logistic companies, has become the main sponsor of the Turkey’s Women’s national teams.
July 12 – EA Sports FC, the rebranded FIFA-franchised video game but without FIFA, has moved into the game sponsorship area with a multi-year global deal with PepsiCo for three of its flagship brands – Pepsi, Gatorade, and Lay’s.
July 12 – Premier League giants Manchester United have launched their first official profile on Snapchat, @manutd ahead of the club’s pre-season tour to the US.
July 12 – Everton, who look destined for a trip to the Championship until the last day of the season, has renewed its partnership with the Destination Sport Group and its Sportsbreak.com and Destination Sport Travel brands.
July 8 – Spain’s national airline Iberia, will be an official sponsor of LaLiga from the start of the 2023/24 season in a deal that focusses on Latin America.
July 8 – Having announced the return of King Power to their front of shirt sponsorship position, replacing FBS, Leicester City have now unveiled FBS as the club’s Official Trainingwear Partner.
July 7 – LaLiga, having unveiled its rebrand, has now formally launched its strategic partnership with Electronic Arts, a five-season deal that the Spanish league says will be transformational.
July 4 – Manchester City has unveiled Asahi Super Dry 0,0%, as the Club’s Official Training Kit Partner, featuring on the front of all training wear for the 2023/24 season.
July 7 – Croatia’s NK Osijek has sold the naming rights of its new 13,500-capacity stadium to Hungary’s Opus Global.
July 3 – Premier League relegated Leicester City have returned to King Power for their front of shirt sponsors for their Championship campaign. The Thai business is also the naming rights sponsor of the club’s stadium.
