February 17 – In the latest broadcast crisis in French football, the Professional Football League (LFP) has taken legal action against rights-holder DAZN over withheld payments.
February 17 – The Argentine Football Association (AFA) has inked a sponsorship deal with crypto exchange XBO.com, making it the Official Global Sponsor of the Argentina National Team for 2025.
February 17 – The defending Major League Soccer (MLS) champions, the Los Angeles Galaxy have just signed a sponsorship agreement with the Royal Bank of Canada (RBC), and its LA based subsidiary City National Bank (CNB).
February 17 – Inter Miami CF, and Argentine great, Lionel Messi have announced they are partnering with the GOAT’s energy drink Más+ by Messi.
February 14 – Streaming platform DAZN and US Spanish-language broadcaster Univision have agreed a sublicense deal for 18 Club World Cup matches across its channels.
February 14 – Goodison Park was at the epicenter of a wonderous derby match versus Liverpool on Wednesday, but it was back to business on Thursday for Everton as their front-of-shirt sponsor was confirmed as having to give up its betting license in Great Britain.
February 13 – Former DR Congo captain Youssouf Mulumbu has waded into the debate over football clubs sponsoring Visit Rwanda by calling on them to reconsider the partnership.
February 13 – Major League Soccer (MLS) have announced a multi-year partnership with Century 21 Real Estate LLC, making the real estate company the ‘Official Real Estate Service Partner’ of MLS, the MLS All-Star game, and the MLS Cup.
February 12 – A month ago EA Sports was facing serious concerns about its grip on the football gaming industry. A 17% drop in its stock price, a downgraded fiscal forecast, and underwhelming early performance from EA Sports FC 25 raised doubts about whether the company’s dominance in the market was beginning to slip.
February 12 – Sports.com has secured a multi-year global partnership with football trade show organiser Soccerex. part of the deal, Sports.com will be the title sponsor for six events, including Soccerex 2025 in Cairo, Amsterdam, and Miami.
February 12 – The Croatian Football Federation (HNS) and global blockchain company Kadena have announced a partnership running through 2028, including the 2026 World Cup and the 2028 European Championship, aimed at delivering new types of experiences to Croatian national team fans, regardless of their location.
February 11 – Bulgaria’s CSKA Sofia have signed a new sponsorship agreement with the country’s largest telecom company, A1, with the company’s logo set to take its place on the back of the first team’s shirts.
February 10 – The Federation of German Consumer Organisations (Verbraucherzentrale Bundesverband) is pursuing a class action lawsuit against DAZN, alleging unjustified price increases.
February 10 – Spanish football has gained yet another deep-pocketed backer from the Gulf, as Bahrain secures a major sponsorship deal with Córdoba CF through its sports investment arm, Bahrain Victorious.
February 2 – Premier League Chelsea have struck a new sponsorship deal with Live Nation, naming the global live entertainment giant as a Principal Partner for the remainder of the 2024/25 season.