August 23 – The Football Federation of Kosovo (FFK) has signed a sponsorship deal with the travel agency Bon Voyage who will become the naming rights sponsor of the newly formed Kosovo U21 Football Championship – the newly named Bon Voyage Superleague U21.
August 24 – Italian giants AC Milan have announced a multi-year partnership with real estate portal idealista starting with the 2023/24 season.
August 23 – Adidas has unveiled the match balls for the UEFA Champions League and UEFA Women’s Champions League ahead of the beginning of the 2023/24 campaign next month.
August 23 – The U.S. Soccer federation has agreed a global, long-term partnership with Sportradar for the collection and distribution of the federation’s betting data and content.
August 23 – Leicester City, relegated from the Premier League last season but now joint top of the Championship, have extended their partnership with online sports betting and casino brand Parimatch, managed by Gibraltar-based online gambling operator BVGroup.
August 22 – Bulgaria’s Botev Plovdiv has renewed its shirt sponsorship deal bookmaker WINBET. The new contract between the club and Bulgaria-headquartered bookmaker is for one year.
August 22 – Newcastle United are set to replace sportswear manufacturer Castore with leisurewear giant and former long-term sponsor Adidas in a five-year deal reportedly worth hundreds of millions of pounds.
August 22 – Online bookmaker Esportes da Sorte has renewed its sponsorship of Brazil’s regional Paulista Football Federation (FPF) for the 2024 edition of Paulistão.
August 21 – England Captain Harry Kane, who scored on his Bundesliga debut for Bayern Munich at the weekend, has signed a first-of-its-kind lifetime boot deal with sportswear brand Skechers.
August 18 – LaLiga has signed Visit Saudi as the Spanish leagueps new Official Travel destination and and global sponsor.
August 17 – Asian facing online bookmaker 6686 Sport has become Wolverhampton Wanderers’ new sleeve partner for the 2023/24 season.
August 16 – DAZN Group have completed the acquisition of women’s football online platform Ata, which will see DAZN further consolidate its women’s football offering, expanding its comprehensive rights collection, which includes rights to the UEFA Women’s Champions League (UWCL) and both national and international rights to Germany’s Frauen Bundesliga.
August 16 – Saudi Arabian airline Riyadh Air has been confirmed as the main and official airline partner of LaLiga’s Atlético de Madrid in a ‘multi-year’ agreement.
August 15 – AS Monaco have announced two new kit sponsorships to add to their growing roster for the new season.
August 11 – FC Bayern Munich have signed a multi-year partnership with PRIME Hydration that will make the young brand their official isotonic partners.