May 17 – Serie A is targeting up to €7.2 billion from the upcoming sale of its domestic TV rights. The Italian top flight plans to extend contract durations from their current three-year cycle to up to five years in a bit to narrow the revenue gap with the Premier League, LaLiga and Bundesliga.
May 15 – Turkey’s Bursaspor has sold the naming rights to its stadium to Turkish company Sütaş.
May 12 – EA Sports FIFA video game, in the last season of its license of the FIFA name, has delivered a huge bonus for the gaming giant.
May 12 – Korean tyre giant Nexen Tire has renewed their long running sponsorship of Manchester City but will no longer have the club’s sleeve patch sponsorship position from the end of this season.
May 11 – The increased importance of LaLiga to ‘Brand Spain’ has been recognised in a ranking that calculates the value and Brand Strength Index of leading companies and organisations.
May 10 – With the UK gambling review proposing a new Code of Conduct for betting sponsorship deals with football teams, League One Peterborough United who are in the play-offs chasing a spot in the EFL Championship, have agreed a two-year deal with Irish bookmaker QuinnBet.
May 9 – EFL clubs have voted through a record new five-year TV coverage deal with Sky Sports worth £935 million.
May 5 – The Confederation of African Football (CAF) has opened an invitation to tender (ITT) for the broadcast rights to the 2023 Africa Cup of Nations.
May 5 – Mediapro has renewed its international broadcast representation deal with Spain’s LaLiga for a further five years.
May 4 – Premier League Liverpool have extended their agreement with Thailand’s Central Retail Corporation (Sports) (CRC Sports), the club’s Official Retail & Licensing Partner in the country, for a further five years.
May 3 – Liverpool are opening up in China with a new official retail partnership with All Star Partners (ASP).
May 2 – Bayern Munich will pay tow pre-season fixtures in Japan as part of the second edition of the ‘SKY PerfecTV! Bundesliga Japan Tour’.
April 27 – The AFC has added South Korea’s largest online retailer Coupang as a media partner via its fast growing Coupang Play streaming service picking up the exclusive broadcast rights to all AFC competition for the 2025-2028 cycle.
April 27 – The Turkish Football Federation (TFF) has agreed a two-season deal with state telecoms giant Turk Telekom to become the title sponsor and official broadcaster of the Turkish eSuper League.
April 26 – Castore will take over from New Balance as Athletic Club Bilbao’s official kit partner from the start of the 2023/24 season.