March 20 – While the US government has increased its pressure campaign against TikTok, threatening a US ban of the app if the company doesn’t split with its Chinese ownership, Major League Soccer has no issue with the social media platform being used to collect vast volumes of data.
March 17 – Mondelēz International brand Cadbury is rolling out its sponsorship renewals in the Premier League in what is understood to be another series of three-year terms.
March 17 – Fortaleza Esporte Clube has unveiled online bookmaker Novibet as the team’s main sponsor in a two-year deal starting this season.
March 16 – Consumer electronics brand TCL, has become an official sponsor of Conmebol’s Copa Libertadores club competition for the 2023-2026 cycle.
March 14 – Manchester United and Cadbury, part of the Mondelēz International brand family, have renewed their global partnership that began in February 2020.
March 10 – Premier League Liverpool have confirmed the extension of Expedia’s shirt sleeve sponsorship for another four years.
March 10 – Polish isotonic drinks brand Oshee has become a partner of LaLiga that will see the company’s drinks bottlesbranded with the official LaLiga logo and LaLiga Santander imagery, including player images.
March 8 – LaLiga’s Real Betis Balompié has agreed a deal with FX payments provider Corpay Cross-Border to become the club’s first team training kit sponsor as well as the official FX payments provider.
March 8 – The National Women’s Soccer League (NWSL) in the US and National Women’s Soccer League Players Association (NWSLPA) have agreed a deal with EA Sports that will see the teams and player images integrated into EA’s FIFA 23 video game.
March 3 – Brazilian online bookie Esportes da Sorte, has taken in the front of shirt sponsorship of Grêmio ahead of the club’s return to the Brasileiro which kicks off in April.
March 3 – Financial institutions are lining up to get involved with the women’s game, targeting an increasingly empowered and powerful market.
March 1 – Premier League Tottenham Hotspur is partnering with Formula 1 in a “15-year strategic partnership” to create the world’s first in-stadium karting facility at its stadium in north London.
February 28 – LaLiga’s Athletic Club, have unveiled B2BinPay as the club’s sleeve sponsor in a deal that begins immediately and runs until the end of the 2023/24 season .
February 27 – Olympique de Marseille has unveiled online sports bookmaker Mojabet as the club’s official African betting partner in a six-year deal running to 2028.
February 27 – The Copa do Brasil that kicked off last week, has added tubing manufacturer Krona as a sponsor in a one-season deal.