May 26 – FC Barcelona have a new sleeve sponsor. Netherlands-based TP Vision has become a ‘main partner’ of the club in a multi-year deal that begins with Barca’s home game against Mallorca this weekend.
May 25 – FIFA has renewed its long-running sponsorship with Hyundai Motor Group and its Hyundai and Kia brands until 2030.
May 25 – French Ligue1 side AS Monaco has signed a partnership agreement with Rarecubes, a Web3 consultingagency, to support the development of a new digital platform for the club.
May 24 – Scotland’s top men’s and women’s leagues have appointed Puma as the official match ball provider in a multi-year deal starting with the 2023/24 season.
May 23 – Manchester City have extended their global partnership with home appliances producer Midea into a fourth term.
May 22 – Dutch online betting brand BetCity.nl, has moved its shirt sponsorship from the back of Eredivisie club SBV Vitesse Arnhem’s shirt, to the front.
May 22 – While Brazil has been plunged into a betting related match-fixing crisis, Argentinean clubs are moving deeper into the online gambling sponsorship market. Betsson has agreed a short sponsorship with Racing Club de Avellaneda for the 2023-24 season.
May 18 – FIFA has renewed its long-standing sponsorship with McDonald’s that will now run through the Women’s World Cup 2023 and FIFA World Cup 2026.
May 18 – Bundesliga giant FC Bayern Munich has engaged the SAP Emarsys platform to drive its fan engagement experience and grow its active supporter base.
May 17 – Serie A is targeting up to €7.2 billion from the upcoming sale of its domestic TV rights. The Italian top flight plans to extend contract durations from their current three-year cycle to up to five years in a bit to narrow the revenue gap with the Premier League, LaLiga and Bundesliga.
May 15 – Turkey’s Bursaspor has sold the naming rights to its stadium to Turkish company Sütaş.
May 12 – EA Sports FIFA video game, in the last season of its license of the FIFA name, has delivered a huge bonus for the gaming giant.
May 12 – Korean tyre giant Nexen Tire has renewed their long running sponsorship of Manchester City but will no longer have the club’s sleeve patch sponsorship position from the end of this season.
May 11 – The increased importance of LaLiga to ‘Brand Spain’ has been recognised in a ranking that calculates the value and Brand Strength Index of leading companies and organisations.
May 10 – With the UK gambling review proposing a new Code of Conduct for betting sponsorship deals with football teams, League One Peterborough United who are in the play-offs chasing a spot in the EFL Championship, have agreed a two-year deal with Irish bookmaker QuinnBet.