CD Leganes secure hattrick of main sponsors with Tourism Malawi debuting
January 22 – Tourism Malawi has become the third main sponsor of Spanish club CD Leganes, alongside Blue Crow and Rainbow.
Football Marketing
LAFC agree record $100m stadium naming rights deal with Canada’s BMO
January 22 – LAFC’s Banc of California stadium in Los Angeles is changing its name following a $100 million deal with the Bank of Montreal (BMO). It is the largest stadium naming rights deal in MLS.
Betsson adds title sponsorship of Chilean top flight
January 23 – The Chilean First Division kicked off its new season this weekend with online bookmaker Betsson as the league’s title sponsor.
Bayern and Tigres UANL link women’s teams to grow opportunities
January 20 – Germany’s Bayern Munich and Mexico’s Tigres UNAL have agreed an international development partnership for their women’s teams.
Betano adds Supercopa do Brasil to naming rights roster
January 20 – Online bookmaker Betano has added the naming rights to the Brazilian Supercopa to the naming rights it secured in December to the Copa do Brasil.
DAZN boosts global streaming roll-out with Prime Video distribution deal
January 20 – Sports-streaming giant DAZN has agreed a deal with Prime Video to distribute its service in Amazon’s Prime Video Channels.
Betsson extends Peruvian league naming rights deal
January 19 – Betting sponsorship of football in the barely regulated markets of South America is continuing to expand with Betsson announcing it is extending its partnership with the Peruvian Football Federation (FPF) for four years.
Houston Dynamo fuel up with Shell Energy stadium naming rights deal
January 18 – MLS club Houston Dynamo have unveiled a new stadium naming rights deal ahead of the start of the 2023 MLS season.
RealFevr prepares video NFT drop for Portuguese Allianz Cup
January 17 – Liga Portugal and RealFevr have extended their digital collectibles partnership to include a two-season deal for the Allianz Cup (Portuguese League Cup) starting this season.
Italian Super Cup to make ‘goal’ balls collectible for AC Milan and Inter fan token holders
January 18 – Fans looking to own the ultimate piece of memorabilia, the ball that was used to score a goal, will now have the opportunity to do so for tonight’s EA Sports Supercup between AC Milan and Inter Milan in Riyadh, Saudi Arabia.
Eleven Sports boss says a Super League would not generate the big TV cash promised
By Samindra Kunti in Brussels
January 13 – Eleven Sports Group CEO Marc Watson has said that the creation of a European Super League would not bring more commercial money from broadcasters into the football market.
DAZN reveals $1.36bn loss but reports pick-up in subs and engagement as model evolves
January 12 – Sports-streaming giant DAZN has reported an operating loss of $1.36 billion in 2021, taking the company’s total losses over the past three reported financial years to $5 billion.
Aston Villa’s BK8 deal heats up the UK debate on bookmaker sponsorship
January 12 – The expected replacement of Aston Villa’s shirt sponsorship by online bookmaker BK8 has provoked an immediate backlash.
Amstel extends Copa Libertadores deal to 2026 and adds women’s club titles
January 12 – Dutch beer-brand Amstel have extended their official beer partnership with Conmebol, sponsoring the Copa Libertadores until 2026 as well as adding the women’s version of the competition.
Sports apps dominating the data, information and gaming landscape
January 8 – Sports apps have become a staple for sports fans looking to stay abreast of live scores and the latest news around favourite teams, players, and leagues. Several applications are now available that service the demand, delivering news, stats, and occasionally betting chances on various sporting events.