October 25 – Next month, Denmark in collaboration with cult kit manufacturer Hummel, and Danish fashion brand, HALO will wear a special limited-edition jersey when they face European champions, Spain, in the UEFA Nations League.
October 25 – Two days after blowing the final whistle on its referees sponsorship deal with scandal-hit real estate business Nordis Group, the Romanian Football Federation (FRF) has announced a new general sponsorship of the FRF Referee Commission with leasing platform Moov Leasing.
October 24 – Liverpool FC has unveiled German sportswear company Adidas as the club’s new kit supplier in a deal expected to bring in the region of £60 million a year.
October 24 – Premier League side Southampton have announced a new partnership with Ebury which will see the global financial services platform become the club’s Official Fintech Partner until the end of the 2024/25 campaign.
October 23 – New York City FC have announced a new multi-year deal with Verizon which will make it the club’s Official Wireless Partner, as the CFG club gears up for significant off-pitch development.
October 23 – In 2006 a French documentary film, Zidane, A 21st Century Portrait trained 17 synchronized cameras on the French legend during a match between Real Madrid and Villarreal. On October 25 MLS, in collaboration with Apple TV, and TikTok will revisit the groundbreaking piece by putting their entire focus on Argentine, and Inter Miami captain, Lionel Messi.
October 23 – The Romanian Football Federation has terminated its sponsorship contract with Nordis Group. The real estate company was the main sponsor of the FRF Referees Committee, and its logo was on the shirts of the Romanian referees.
October 22 – LaLiga’s Girona FC has announced a new partnership with OlyBet, who become the club’s Official Betting Partner in Europe (excluding Turkey) and digital partner in Spain for the next two seasons.
October 21 – Germany’s DFL will relaunch its domestic media rights tender on November 25 after a nine-month delay, aiming to finalise deals for the 2025-2029 cycle.
October 21 – The Saudi Arabian Football Federation (SAFF) has announced a three-year partnership with Unilever’s Rexona, making the brand an official sponsor of the Saudi Arabia Women’s National Team.
October 21 – Bulgaria’s Spartak Varna have signed two new sponsorship deals despite the financial instability surrounding the club after former owner Pavlin Nikolov decided to step down and stop funding the team.
October 18 – Juventus have signed a sleeve sponsorship deal with wealth management group Azimut in a partnership that will make its debut in the Nerazzurri’s Serie A match versus Lazio on Saturday.
October 18 – Major League Soccer (MLS) commissioner, Don Garber in London speaking at The Summit, Leaders Week this week, hyped up the 10-year, $2.5 billion-plus agreement with Apple that is about to conclude its second season.
October 18 – Music and football have always been interconnected. Think the Beatles and Liverpool FC and more recently, Oasis and Manchester City. Now British super-group Coldplay and Barcelona FC are getting in tune with each other in time for the El Clasico on October 26.
October 18 – Bulgaria’s Levski Sofia has signed a sleeve sponsorship deal with dairy producer Lacrima, one of the largest Bulgarian companies producing dairy products.