LaLiga to debut with official content stream on OneFootball platform
January 10 – LaLiga and OneFootball have stuck a deal that will see the Spanish league launch its official profile on the streaming platform.
Football Marketing
TelevisiaUnivision brokers Liga MX sponsorship deal for US with T-Mobile
January 9 – T-Mobile US has become an official sponsor of Liga MX in the US in a deal brokered by Spanish-language media giant TelevisaUnivision which will also see the telecoms operator broadcast live matches under its Metro by T-Mobile brand.
Man City partners with OTT giant Jio for digital push into India
January 5 – Premier League Manchester City, whose owners City Football Group (CFG) have ambitions to expand in India, has unveiled a new regional partnership with Indian digital services company Jio Platforms.
Estrelabet expands into Brasileirão with América shirt deal
January 5 – Online bookmaker EstrelaBet, who before Christmas sealed a deal with the Brazilian federation (CBF) for sponsorship of all its futsal clubs, has now moved into mainstream Brazilian football becoming the main sponsor of América Futebol Clube.
Saints enter sports tech dev business with ‘Future of Football’ challenge
January 4 – Premier League Southampton have entered the sports tech development scene with a challenge to developers and companies to come up with the next big idea in either the football development or fan engagement space.
NFT-driven Sorare extends Eredivisie deal for three years
January 4 – The Netherlands’ Eredivisie has extended its partnership with fantasy game operator Sorare until 2025.
Man Utd adds Doo Group as online trading partner
January 3 – Manchester United have agreed a multi-year global partnership with Singapore-headquartered online financial trading platform, Doo Group.
Football betting: three reasons why tipsters are worth it
January 2 – The volume of people who bet on football on a daily basis should not come as a surprise. It is a number that is still growing though not all punters are using the tools available or the market intelligence. Nostrabet provides free football predictions across all the leading competitions giving information that will help punters place the bet they want.
Real Madrid and Barca easily top LaLiga’s tv earners with €160m each
December 30 – Real Madrid tops the table of broadcast revenue LaLiga is distributing to its clubs for the 2021/22 season at €160 million, marginally ahead of rivals Barcelona. Atletico Madrid rank third with €130 million.
Barca to test new tech museum exhibits at temporary site as Nou Camp redevelops
December 29 – FC Barcelona, currently revamping its Camp Nou complex and stadium, have commissioned Mediapro Exhibitions to create a temporary museum for the club.
Betting primer: The secret behind football betting odds
December 13 – The boom in the iGaming industry’s worldwide growth in the last couple of years has left punters with multiple football betting options as punters wager on the players and teams they like. Not all the odds being offered are necessarily good and using a resource like www.silentbet.com, where you will find reviews of the hottest betting websites, can be vital in choosing where you place your money.
Nottingham Forest donate shirt sponsorship slot to refugee agency UK for UNHCR
December 22 – Premier League Nottingham Forest is giving its front of shirt sponsorship position to UK for UNHCR, the UN Refugee Agency.
INEOS Grenadier drives launch through multi-year Spurs sponsorship
December 22 – Tottenham Hotspur has agreed a multi-year deal sponsorship with INEOS Grenadier who will become the club’s its Official 4×4 Vehicle Partner.
eBay trades up to Inter Milan’s shirt sleeve
December 20 – Online e-commerce site eBay is upgrading its relationship with Serie A’s Inter Milan to become the club’s shirt sleeve sponsor from the January 4 with the home game against Napoli.
Man Utd hunt for shirt sponsor to replace TeamViewer
December 18 – Manchester United are re-selling their front of shirt sponsorship that is currently held by German technology company TeamViewer.