Commonwealth Bank signs on for WWC2023 as official supporter
November 14 – Australia’s Commonwealth Bank has signed as a Women’s World Cup 2023 Official Supporter. The tournament will be joint hosted by Australia and New Zealand next summer.
Football Marketing
EA Sports hooks up with love.fútbol for ‘Thread The Future’ promo
November 14 – EA Sports has inked what it is describing as a ‘special collaboration’ with non-profit organisation love.fútbol to help raise awareness of safe play and to engage communities and promote the universal social values of sports.
Spurs cut licensing deal with premium US outdoor brand YETI
November 11 – Premier League Tottenham Hotspur has agreed a three-year licence agreement with outdoor product brand YETI.
Football Australia builds Legacy ’23 programme one brick at a time, starting with LEGO
November 10 – 2023 Women’s World Cup co-hosts Football Australia have agreed a multi-year sponsorship with LEGO Australia to become the first official partner of Football Australia’s Legacy ’23 programmes.
Euro 2024 and 2028 to remain free-to-air on BBC and ITV in UK
November 9 – The next two European championships will remain free to the general public after UK public-service broadcaster the BBC and commercial broadcaster ITV agreed to continue to share the rights.
Leagues Cup signs Coors Light as beer sponsor for 2023 kick off
November 9 – Coors Light will be the official beer of the Leagues Cup – the new MLS vs LigaMx club competition kicking off in 2023 – in what is described as a multi-year partner agreement.
With Qatar 2022 turmoil at its peak, FIFA finds its Calm
November 8 – FIFA has unveiled wellness Calm as the ‘Official Mindfulness and Meditation Product’ of the World Cup 2022, Women’s World Cup 2023 and FIFAe Nations Cup 2023.
Anheuser-Busch extends U.S. Soccer official beer sponsorship
November 4 – Brewer Anheuser-Busch has renewed its official beer sponsorship of U.S. Soccer as the official beer sponsor in a multi-year deal, taking the partnership which began in 1987 beyond 35 years.
USSF ensures Allstate continuance with new multi-year national teams deal
November 3 – The United States Soccer Federation (USSF) have extended their sponsorship deal with insurance company Allstate.
Saints push carbon neutral messaging with Ecowatt training kit deal
November 3 – Premier League Southampton has named Ecowatt as the club’s Official Training Kit Partner for the remainder of the 2022/2023 season.
William Hill stake claim on Celtic Park betting facilities in 2-year deal
November 2 – Glaswegian giants Celtic have announced bookmaker William Hill as the club’s official in-stadium betting partner.
SEGA turn to near-neighbours Brentford for launch of Football Manager 23
November 2 – Premier League Brentford have unveiled a new partnership with video game platform SEGA and its Football Manager simulation game for the launch of Football Manager 23 this month.
Sky extends Snapchat deal and adds WSL content
November 1 – Sky Sports UK has renewed its partnership with short-form mobile content platform Snapchat Discover.
Sky impairment charges push Comcast to $3.6 bn loss in third quarter
By David Owen
October 30 – US media conglomerate Comcast has posted a third-quarter loss after including $8.6 billion of impairment charges related to Sky, its UK-centred media and telecommunications business with live rights to Premier League football.
China’s vivo to use new Qatar 2022 hook-up to promote foldable smartphone
October 30 – With just 21 days to go before the Qatar 2022 World Cup kick-off, Chinese smartphone-maker vivo has announced it has become an Official Sponsor and the Official Smartphone of the event.