With Qatar 2022 turmoil at its peak, FIFA finds its Calm
November 8 – FIFA has unveiled wellness Calm as the ‘Official Mindfulness and Meditation Product’ of the World Cup 2022, Women’s World Cup 2023 and FIFAe Nations Cup 2023.
Football Marketing
Anheuser-Busch extends U.S. Soccer official beer sponsorship
November 4 – Brewer Anheuser-Busch has renewed its official beer sponsorship of U.S. Soccer as the official beer sponsor in a multi-year deal, taking the partnership which began in 1987 beyond 35 years.
USSF ensures Allstate continuance with new multi-year national teams deal
November 3 – The United States Soccer Federation (USSF) have extended their sponsorship deal with insurance company Allstate.
Saints push carbon neutral messaging with Ecowatt training kit deal
November 3 – Premier League Southampton has named Ecowatt as the club’s Official Training Kit Partner for the remainder of the 2022/2023 season.
William Hill stake claim on Celtic Park betting facilities in 2-year deal
November 2 – Glaswegian giants Celtic have announced bookmaker William Hill as the club’s official in-stadium betting partner.
SEGA turn to near-neighbours Brentford for launch of Football Manager 23
November 2 – Premier League Brentford have unveiled a new partnership with video game platform SEGA and its Football Manager simulation game for the launch of Football Manager 23 this month.
Sky extends Snapchat deal and adds WSL content
November 1 – Sky Sports UK has renewed its partnership with short-form mobile content platform Snapchat Discover.
Sky impairment charges push Comcast to $3.6 bn loss in third quarter
By David Owen
October 30 – US media conglomerate Comcast has posted a third-quarter loss after including $8.6 billion of impairment charges related to Sky, its UK-centred media and telecommunications business with live rights to Premier League football.
China’s vivo to use new Qatar 2022 hook-up to promote foldable smartphone
October 30 – With just 21 days to go before the Qatar 2022 World Cup kick-off, Chinese smartphone-maker vivo has announced it has become an Official Sponsor and the Official Smartphone of the event.
beIN bite back calling Tebas’ personal feud ‘unhinged’ and a threat to Spanish football
October 28 – Broadcaster beIN Sports has said it has paid its latest instalment owed to La Liga following the Spanish league’s move to secure a court order following a dispute over payment rescheduling.
Peace in our time: Qatar’s beIN signs exclusive ad sales deal with Saudi’s SMC
October 27 – Proof that all is love in the Qatari/Saudi Arabian media world has been shown again with the announcement that beIN Media Group has signed a strategic partnership agreement with Riyadh-based media sales group SMC.
Starling banks on growth of Southampton Women with shirt sponsorship
October 27 – Starling Bank has signed on as the official principal partner for Southampton Women’s team for the 2022-2023 season.
Udinese launches $UDI Fan Tokens today, priced €2
October 26 – Serie A’s Udinese is today launching its official Fan Token $UDI through the Socios.com platform with the sale opening at 1pm (CET).
EBU saves FIFA’s blushes with 28-country deal for WWC2023, but Europe’s big markets still holding out
October 25 – While FIFA is demanding that broadcasters in Europe’s biggest TV markets in the UK, Germany, Italy, France and Spain massively increase their offers for broadcast rights to the 2023 Women’s World Cup in Australia/New Zealand, the world governing body has agreed a deal with the European Broadcasting Union (EBU) for 28 of the continent’s smaller TV territories.
Carlsberg takes ownership of CPL and Canada Soccer beer sponsorships
October 21 – Carlsberg has become the Official Beer and Non-Alcoholic Beer of Canada Soccer and the Canadian Premier League in a multi-year deal.