Inter Milan agree one season store deal on eBay platform
October 19 – eBay has become the Official Marketplace of Inter Milan in a one-season deal for the 2022/23 season.
Football Marketing
UEFA Women’s Football signs EA Sports as 9th partner
Emirates renews Real Madrid shirt sponsorship with 4-year, €70m deal
October 18 – UAE flag carrier Emirates has renewed as Real Madrid’s main shirt sponsor in a four-season deal that will run through to 2026to remain Spanish soccer giants’ main shirt sponsor until 2026.
Adidas makes peace with Moroccans over Algerian kit design
October 17 – German sportswear giant Adidas says a row with Morocco over a controversial new Algerian kit has been resolved, and that it regretted the controversy.
‘Hand of God’ ball to fetch £2.5m+ at auction
October 14 – The ball used by Diego Maradona to score his notorious ‘Hand of God’ goal against England in the 1986 World Cup quarterfinal has been put up for auction by the Tunisian referee who was in charge of the game and missed the most infamous handball in history.
Spurs searching for £22m+ stadium rights naming deal with Google
October 13 – English Premier League Tottenham Hotspur are reported to have held talks with Google about a potential sponsorship of their £1 billion state-of-the-art stadium.
FIFA taps into local talent to launch art project around World Cup Trophy tour
FIFA is collaborating with eight leading artists to showcase a new ‘Spotlight: Your Dreams’ campaign ahead of the Qatar 2022 World Cup.
FIFA World makes metaverse debut on Roblox platform in multi-year deal
October 12 – FIFA has opened the doors to it metaverse real estate with FIFA World debuting on the 50-million user Roblox platform.
Sportradar and Genius Sports settle divisive Premier League data collection dispute out of court
October 12 – The bitter on-going litigation between Sportradar and Genius Sports has been resolved after the case was adjourned when it looked like the two sides could find an out-of-court settlement.
Budweiser to roll out FIFA Fan Festival to six cities worldwide
October 11 – While French cities are banning outdoor communal viewing of the World Cup from Qatar in public places from Paris to Marseilles over concerns of rights violations of migrant workers, other cities around the world are proving less judgemental.
Engelbert Strauss tries EURO 2024 for size
October 9 – Workwear brand Engelbert Strauss has expanded its sponsorships at UEFA to become the official workwear partner of the men’s Euros 2024 in Germany.
Adidas’ new Algerian kit crosses too many cultural boundaries, says Morocco
October 4 – A new kit unveiled by Algeria’s national team has drawn the ire of arch-rivals Morocco who have asked for it to be pulled.
AC Milan and MonkeyLeague breed a new kind of NFT partnership
September 26 – AC Milan has struck a deal with strategy-based football game MonkeyLeague becoming the club’s new NFT Gaming Partner.
Sorare trades up with Liverpool
September 23 – Football fantasy game and digital player card business Sorare has expanded its deal with Premier League Liverpool, becoming an official global partner.
Football Australia agrees naming rights deal with Subway for Socceroos
September 22 – Football Australia has agreed a three-year sponsorship deal with Subway who will become the naming rights partner of the men’s national teams, the Socceroos.