September 6 – Football Australia have renewed confectionery brand Cadbury as an Official Partner of the national women’s team, the CommBank Matildas, for a further four-years until 2026 – taking them through the home hosting of the women’s World Cup.
September 5 – Turkish Airlines has become a UEFA’s Champions League partner in a one-season deal that will culminate with the final in Istanbul.
September 4 – FIFA will launch its range of official digital collectibles later this month, starting with a series of World Cup ‘moments’ from the men’s and women’s finals.
September 2 – Adidas has unveiled the kits for the five national teams it sponsors – Argentina, Germany, Japan, Mexico and Spain – that will be worn at the World Cup later this year in Qatar.
September 2 – Manchester City have extended their partnership with youth sports tour provider Inspiresport for a further unspecified term but to now include the North American market.
September 1 – After a gap of two seasons, Germany’s Bundesliga will return to beIN Sports screens in a three-year deal starting this weekend.
September 1 – The Argentine Football Association (AFA) has confirmed Socios.com will continue as exclusive providers of the official $ARG Fan Token until at least 2026, despite the two partners falling out in a legal dispute over rights in January.
September 1 – FC Barcelona has renewed their regional partnership with Scotiabank with a four-season agreement that will run until end June 2026.
August 31 – Hollywood star and Wrexham co-owner Ryan Reynolds has weighed into the broadcast debate over the National League, and has found the support of the English Tier 5 league’s title sponsor Vanarama.
August 31 – French club Lille has partnered with 1xBet to become the club’s regional partner in Africa in a three-year agreement.
August 31 – The Argentine Football Association (AFA) is trading on it men’s national team being one of the favourites for the 2022 World Cup, adding motor company GAC-Mitsubishi as a regional sponsor for Asia of the national team.
August 29 – Ahead of a re-regulation of UK gambling sponsorship laws, Premier League Aston Villa have announced Asian online gaming brand Kaiyun as Official Principal Partner and Official Sleeve Partner.
August 24 – Major League Soccer (MLS) has agreed a multi-year agreement with EA Sports that will see them extend their partnership beyond the end of the FIFA23 video game license that ends this year before the game is renamed EA Sports FC.
August 23 – Sports streaming service DAZN, which has built a base worldwide of about 4 million subscribers on a sports output underpinned by football, is venturing into the sports betting business.
