May 10 – Belgian football has expressed grave concerns over an impending ban on betting ads in the country, with Pro League CEO Lorin Parys (pictured) demanding urgent talks to prevent clubs from losing a major revenue stream.
May 9 – Serie A has further embraced new sports video technology via a three-year deal with WSC Sports that will create real-time highlights.
May 9 – Indian tire manufacturer BKT has renewed its global sponsorship with LaLiga for a new three-year term which will run until the end of the 2024/2025 season.
May 6 – It is estimated that football has over 3.5 billion fans around the world. It’s no surprise that it’s also one of the most popular sports to bet on.
May 5 – Blockchain platform Socios has signed a league-level deal with Major League Soccer, making further strides into US sports.
May 5 – African financial services platform Mukuru has secured the sleeve sponsorship of Crystal Palace in the Premier League and a naming rights deal for the top Malawi Super League Team, The Mighty Wanderers FC.
May 4 – Manchester City will play Bayern Munich in a second pre-season fixture this summer in the US. The match will be played at the 81,000 capacity Lambeau Field, home of NFL giants the Green Bay Packers.
May 4 – Italy’s Serie A has signed and the online sales and auction platform eBay as an official partner across all its competitions.
May 2 – Serie A broke new digital ground this weekend, with AC Milan’s 1-0 win over Fiorentina being the first football match ever broadcast on the metaverse.
April 29 – The UK government has added the FIFA Women’s World Cup and the UEFA European Women’s Championship to its ‘listed’ events, ensuring the tournaments will remain available for free-to-air television broadcasters.
April 29 – Trabzonspor, who need just two points from four games to be crowned Turkey’s Süper Lig champions, will celebrate with the launch of their first set of NFTs.
April 21 – Sorare have added another European league to their NFT game portfolio, securing a multi-year license agreement with the Scottish Professional Football League.
April 20 – Famed Spanish international defender Gerard Pique claims he has done nothing illegal after his sports event company, Kosmos, was reportedly paid a massive €24 million as part of the deal to move the Spanish Super Cup to the Middle East.
April 20 – The Finnish FA has agreed a sponsorship agreement with state gambling monopoly Veikkaus Oy for the country’s top-flight division, the Veikkausliiga, as well as the National League men’s Ykkönen and men’s Kakknen teams and the men’s and women’s Futsal league teams.
April 18 – A number of Belgian national team sponsors have followed in the footsteps of their Dutch counterparts and said they will stay away from the World Cup in Qatar over human rights concerns.