Man Utd delivers DHL for another 3-year campaign with CSR and sustainability focus
September 10 – DHL have extended their Manchester United sponsorship that began in 2011 to the end of the 2027 season.
Football Marketing
EA FC adds new partners and features ahead of FC25 roll out
September 9 – Electronic Arts, producer of the FC25 game, has unveiled a series of exclusive multi-year marketing partnerships and in-game integrations as the company continues to strengthen its flagship EA Sports FC 25 game ahead of its release later this month.
Serie A battleground for video game licensing rights as Konami and Strikerz challenge EA’s dominance
September 9 – After four years with their official licensing outside of the world’s most popular football simulation game, Roma and Napoli will rejoin the fray as part of a big win for EA Sports ahead of the release of the FC 25 title later this month.
LeoVegas.News keeps Italian focus with Atalanta renewal
September 9 – Online news magazine LeoVegas.News has renewed its sponsorship with Serie A’s Atalanta for the 2024/25 season.
NYCFC brings in Klutch to market founding partnerships for new 25,000 capacity stadium
September 6 – The American gem in City Football Group’s global ownership portfolio, New York City FC, have announced Klutch Sports Group as the club’s agency of record for Founding Partnerships at New York’s first football-specific stadium, slated to open in 2027.
Oppo dials in for another 3 years of Champions League coverage
September 6 – Oppo has renewed its partnership with UEFA for the Champions League, Super Cup, UEFA Youth League and Futsal Champions League for the 2024–27 commercial cycle.
Saudi Pro League partners with TikTok as it rolls out its brand globally
September 6 – The Saudi Pro League has announced TikTok as its digital partner for the 2024/25 season.
ASUS plugged in for AC Milan sponsorship
September 6 – AC Milan have announced a new partnership with ASUS, which will see it become the club’s Official Computer Hardware Partner starting from the current season.
Valencia use LaLiga tech to launch dynamic ticket pricing system
September 5 – Spanish club Valencia have announced they will introduce ‘dynamic ticket pricing’ for home matches.
Betway adds Chelsea to its Premier League portfolio
September 5 – Chelsea have unveiled a new partnership with Betway, making the Super Group-owned brand the Premier League club’s long-term Official European Betting Partner.
Botev Plovdiv turns to digital agency for marketing help
August 5 – Bulgaria’s Botev Plovdiv has signed a partnership agreement with Bulgarian digital advertising agency LED Zon.
LED Zon provides a wide range of marketing and advertising opportunities with a specialism in outdoor advertising.
Red Bull fuels its first steps into Premier League with Newcastle deal
September 4 – Newcastle United have signed a multi-year partnership with Red Bull which will see the Austrian drinks company become the Official Energy Drink Partner of the club, helping to fuel both men’s and women’s teams.
Inter Milan make big promise to rock Orange County with new academy
September 4 – Inter Milan are taking a step into the increasingly competitive US market with the launch of an academy in Orange County, California.
Parimatch add Nottingham Forest to Premier League sponsorship roster
September 4 – Premier League club Nottingham Forest have announced a new partnership with online gambling operator Parimatch who become the club’s official UK betting partner.
MNC renews rights for AFC’s national team and expanded club competitions
September 4 – Indonesia-based MNC Group has renewed its media rights partnership with the Asian Football Confederation (AFC) via its PT Media Nusantara Citra Tbk (MNC) broadcast division for the 2025-2028 commercial cycle.