Everton sign i8,Bet as regional partner but still can’t beat the Liverpool blues
December 2 – Premier League Everton have signed Asian-focussed online bookmaker i8.BET as a regional partner.
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Aussie women’s A-League secures Liberty as naming rights partner
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December 1 – Australia’s A-Leagues have signed financial lender Liberty as the naming rights partner of its A-League Women’s competition with the deal starting with the season start this Friday (December 3).
Udinese celebrate 125th with extended Macron deal
December 1 – Udinese, celebrating their 125th birthday yesterday, announced the extension of their kit partnership with Macron through to June 2025.
Man City join with Sony for a first trip to the ‘metaverse’
November 30 – Sony has become a new global partner of Manchester City in a deal that will see the creation of new digital content experiences for fans as they step into the ‘metaverse’ of the Etihad Stadium.
Crypto.com becomes Copa Libertadores sponsor and Conmebol’s NFT partner
November 29 – Conmebol has agreed a multi-year partnership with Crypto.com as an official partner of its showcase club competition, Copa Libertadores.
Napoli sign cryptocurrency Floki to shirt-back sponsorship
November 26 – Serie A club Napoli has agreed a back-of-shirt sponsorship with cryptocurrency token Floki which will initially take them through to the end of the season.
AS Monaco joins crypto gold rush with Socios.com fan token
November 25 – AS Monaco is the latest of Europe’s leading Big 5 league clubs to announce it will launch a fan token via Socios.com on the Chiliz blockchain.
Bayern upgrade Supponor deal to next gen virtual ad solution
November 25 – Virtual advertising specialist Supponor has extended its deal with Bayern Munich which will see the club transition to Supponor AIR, the company’s next generation virtual ad solution.
Premier League keeps sponsorship wheels greased with new Castrol deal
November 24 – The Premier League has signed a new sponsorship with Castrol that will start in January 2022.
PSG add to AmEx deal with new term and esports hook up
November 23 – Paris Saint-Germain and American Express have extended their sponsorship deal until 2024 with the payment services giant also backing the Ligue 1 club’s esports team.
Frecciarossa boards Serie A for Coppa Italia and Supercoppa ride
November 23 – Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.
Crytpo crash: Barca and Man City pull out of deals over fraud suspicions
November 22 – The fast expanding but loosely regulated cryptocurrency business which has seen blockchain-based firms surge into the football partnership and sponsorship market has taken a major reputational hit with both Barcelona and Manchester City ending deals.
NBC secures Premier League for US in $2.7bn deal
November 22 – The Premier League’s media rights will stay with NBC Sports in the US in a record-setting $2.7 billion deal, about $450 million per season.
Nubank agrees regional sponsorship for Qatar 2022 World Cup
November 19 – South America’s Nubank has become the latest regional sponsor of the 2022 World Cup in Qatar, the world governing body announced on Thursday.
Mastercard take shirt sponsorship of Inter women’s team
November – Inter Milan have extended their partnership with Mastercard to now include the shirt sponsorship of the club’s women’s team.