Macron renew OGC Nice and prepare German expansion
May 1 – Macron have extended their kit supply deal with French top flight club OGC Nice through to 2024.
Partnerships
Puma and Man City owner CFG sign £320m+ multi-club kit deal
By Paul Nicholson
February 28 – City Football Group (CFG) owners of Manchester City, have signed a kit sponsorship with Puma which will see the sportswear company supply five of CFG’s clubs in what Puma says is its biggest deal ever.
Socios.com targets South American expansion for crypto-based fan-token platform
January 24 – Socios.com, the tokenized fan-voting platform based on crypto currency is expanding into Latin America.
Liverpool dials in Mitel to speed up operations and boost fan engagement
November 27 – Premier League Liverpool has added global business communications provider Mitel, already a partner of club owner Fenway Sports Group’s Boston Red Sox major league baseball team in the US, as the club’s Official Global Unified Communications Partner.
Coffee break: Lavazza takes over at Anfield with exclusive Liverpool deal
November 1 – Liverpool have added the Lavazza Group as the club’s official coffee partner in the UK. The deal will see Lavazza become the exclusive coffee at the Anfield Stadium.
Man United keeps sponsor roster healthy with Canon Medical renewal
November 1 – Manchester United have renewed their partnership with Canon Medical Systems Europe as the club’s Official Medical Systems Partner. The agreement was first signed in 2013.
Man City go cashless with tappit for fan events in UK and Asia
October 18 – Manchester City have agreed a deal with cashless experts tappit, who becomes the Club’s Official Events Cashless Payments Partner.
West Ham add FX specialists Global Reach as official payments partner
September 21 – London-based foreign exchange business, Global Reach, has become West Ham United’s Official Payments Partner.
LaLiga predicts big Indonesian build-up with SportsHero deal
August 31 – Sports prediction and gamification app SportsHero has become LaLiga’s exclusive Indonesian partner for the 2018/19 season, with an option to extend for a further season.
Melitta expand regional Man Utd deal to global partnership
August 6 – Manchester United have expanded their deal with coffee brand Melitta from a regional to a global partnership. As part of the deal Melitta will create a collection of Manchester United and Melitta branded coffee machines, coffee beans, and cups.
Brazil’s Santos force Umbro to renegotiate saying agreed deal was too cheap
February 21 – After just four months Brazilian top-tier side Santos have renegotiated their kit deal with Umbro, saying that the original agreement was unfair and having threatened to cancel the partnership.
LaLiga adds telecom giant Irancell to regional partner roster
December 13 – LaLiga has added Iranian telecommunications company Irancell as a new regional partner. Irancell has more than 230 million customers in 22 countries across Europe, Africa and the Middle East.
German and Colombian leagues get hooked-up with co-operation agreement
October 27 – The Deutsche Fußball Liga (DFL) has signed a co-operation agreement with the Colombian División Mayor del Fútbol Colombiano (DIMAYOR) that will see the two leagues develop joint sports, marketing and management initiatives.
Nottingham Forest given boost with Healthspan partnership
September 26 – Championship club Nottingham Forest have signed a one-year partnership with vitamins and supplements manufacturer Healthspan.
Inter Milan and Japan’s iCure link for Inter Health Academy project
September 7 – Inter Milan have hooked up with Japanese company iCure to share best practices in the field of physiotherapy and rehabilitation as part of the Inter Academy Health project.