November 13 – Premier League Tottenham Hotspur have extended their long-term deal with Carlsberg. The brewer will continue as the Club’s Official UK Beer Partner for another three seasons.
By Samindra Kunti
October 6 – The ICSS and the Aspire Academy have renewed their partnership, while the French Football Federation have made a pledge for a closer cooperation with their Qatari counterpart. The agreements were announced at the Aspire Academy Global Summit on Football Performance and Science in Berlin.
By Mark Baber
September 15 – Arsenal have appointed Cheshire-based DJI Holdings as their Official Lottery Partner in China despite the ongoing suspension of on-line lotteries by the Chinese government.
By Mark Baber
September 8 – EA Sports FIFA 16 is today (depending on geographical location) available to users in demo version. The company has been promoting the new game through release of its ratings for players, including a top 50, with the full version of the game due for release around September 22.
By Paul Nicholson
August 21 – Expanding the digital experience to connect with more fans in more locations and in different ways, has become a holy grail for clubs worldwide. It is all about building big numbers of connected people to your brand. But what if that digital experience could be turned into a physical experience. Rather than just hearing and seeing action as it happens you could physically feel it as well.
August 11 – Manchester United are exploiting the increasingly influential Asian commercial market by announcing a partnership with Korean-based online games developer and publisher, Nexon, bringing the club closer to the 15 million followers it has in the country.
July 22 – After breaking a number of records at their recent World Cup in Canada, the women’s game has scored yet another first by being featured on the front of EA Sports’ FIFA 16, the hugely popular video game.
July 16 – The Russian Football Premier League has signed a multi-year data partnership with Sportradar which will become the league’s ‘Official Sports Data Partner’, starting with the 2015/16 season.
July 16 – Premier League Tottenham Hotspur have continued their push into the north American market with a merchandising hook-up with US sports eCommerce giant Fanatics.
May 21 – Premier League Liverpool are to unveil their third new kit for the final game of the season this Sunday against Stoke at the Britannia Stadium. But neither the club nor their new kit partner New Balance are giving away any preview of the design before the match kicks off.
May 6 – Premier League club Tottenham Hotspur is continuing to build its brand presence in the US via its licensed product and in advance of its July match-up against the MLS All-Stars team.
April 21 – Bundesliga giants Bayern Munich have agreed a new media partnership with MSN for the broadcasting and publication of the club’s content in the USA.
By David Owen
April 20 – Infront Sports & Media, the Swiss-based sports marketing company recently acquired by Chinese businessman Wang Jianlin’s Dalian Wanda Group, has unveiled new deals with three Asian football associations.
April 8 – Manchester United have extended their partnership with insurance giant Aon into the Pakistan market with an insurance affinity programme, the first in the region.
March 31 – UEFA has renewed its exclusive marketing deal with TEAM Marketing for a further six seasons from the end of the 2014/15 season. It has an option to extend for a further three years if it meets performance criteria.