AC Milan link with Corpay for forex solution and sponsorship
October 20 – AC Milan have struck an agreement with Corpay which will see Corpay’s Cross-Border business become the Rossoneri’s Official Commercial Foreign Exchange Partner.
Partnerships
Ludogorets secures exclusive merchandising deal with Sport Vision retail chain
October 20 – The 12-time Bulgarian champions Ludogorets Razgrad, have launched a new partnership with Sport Vision, one of the largest sporting goods chains on the Balkans.
AC Milan builds on its fan engagement partnership with Snaifun
October 3 – Game app SNAIFUN, which runs news, quizzes and prediction content within a rewards mechanism, has become a premium partner of AC Milan.
EA and Premier League combine with US Soccer Foundation for NJ mini-pitch
July 31 – The Premier League and EA Sports have teamed up with the US Soccer Foundation to build a state-of-the-art mini pitch in their latest effort to provide community access to football.
Premier League partners with Destination Sport for delivery of Summer Series in US
July 21 – With Premier League clubs head for the East coast of the US for pre-season friendlies as part of the Premier League Summer Series, Destination Sport Travel Group has announced a new partnership with league for its sport travel brand Sportsbreaks.com.
Liverpool keep up merchandising pace in Asia with CRC Sports renewal in Thailand
May 4 – Premier League Liverpool have extended their agreement with Thailand’s Central Retail Corporation (Sports) (CRC Sports), the club’s Official Retail & Licensing Partner in the country, for a further five years.
Not walking alone: Liverpool tie up with ASP for Chinese retail platform launch
May 3 – Liverpool are opening up in China with a new official retail partnership with All Star Partners (ASP).
Bayern Munich to fly Bundesliga flag in Japan with SKY PerfectTV! backed pre-season tour
May 2 – Bayern Munich will pay tow pre-season fixtures in Japan as part of the second edition of the ‘SKY PerfecTV! Bundesliga Japan Tour’.
African bookmaker SportyBet picks up Man City regional rights
March 29 – Manchester City has signed a new regional partnership with SportyBet who will become the club’s Official Betting Partner in Africa.
Inter push academy system into South America with Chile launch
March 27 – Inter Milan’s academy spread has grown to 14 countries with the launch of the latest Inter Academy in Santiago, Chile.
EA cuts deal with NWSL to integrate into FIFA 23
March 8 – The National Women’s Soccer League (NWSL) in the US and National Women’s Soccer League Players Association (NWSLPA) have agreed a deal with EA Sports that will see the teams and player images integrated into EA’s FIFA 23 video game.
Spurs gear up for more stadium usage with F1 partnership and installation of karting track
March 1 – Premier League Tottenham Hotspur is partnering with Formula 1 in a “15-year strategic partnership” to create the world’s first in-stadium karting facility at its stadium in north London.
Adidas extends multi-year deal to supply every MLS club, adds new development leagues
February 24 – The MLS has announced a multi-year extension of its kit partnership with Adidas that sees the sports and leisure brand supply every MLS team.
Monaco agree auction partnership with collectibles specialist Catawiki
February 23 – AS Monaco and has agreed a collaboration with Catawiki, an online auction platform for buying and selling special items and collectibles.
Bayern bank on Adyen to open up payment solutions globally
February 8 – Bayern Munich has partnered with financial technology platform Adyen which has become the club’s the exclusive payment solution partner.