November 15 – Players union Fifpro and World Football Summit (WFS) have entered into a content partnership agreement, marking a collaborative effort to integrate Fifpro Player IQ’s research and insights into WFS events across Europe, Asia, and the Americas over the next three years.
November 14 – Panini have partnered with the English FA to produce a sticker album dedicated to the stars of the Barclays Womens Super League, the first time a women’s league has had a dedicated.
November 12 – French football brand Kipsta has made its first entry into the pan-European market with a three-year licensing deal to be the official ball sponsor of UEFA’s Europa League and the Europa Conference League.
November 10 – The English Football League and its naming rights partner Sky Bet have unveiled plans to inject £6 million in funding into an array of community projects throughout England and Wales through the newly introduced Building Foundations Fund.
November 7 – Spain’s LaLiga has extended its official ball supplier deal with Puma. The current deal began with the 2019/20 season and was set to expire in summer 2025.
October 26 – Mitre has unveiled the official match ball for the FA Cup and Women’s FA Cup ahead of the start of the knock-out competitions next Friday.
October 20 – AC Milan have struck an agreement with Corpay which will see Corpay’s Cross-Border business become the Rossoneri’s Official Commercial Foreign Exchange Partner.
October 20 – The 12-time Bulgarian champions Ludogorets Razgrad, have launched a new partnership with Sport Vision, one of the largest sporting goods chains on the Balkans.
October 3 – Game app SNAIFUN, which runs news, quizzes and prediction content within a rewards mechanism, has become a premium partner of AC Milan.
July 31 – The Premier League and EA Sports have teamed up with the US Soccer Foundation to build a state-of-the-art mini pitch in their latest effort to provide community access to football.
July 21 – With Premier League clubs head for the East coast of the US for pre-season friendlies as part of the Premier League Summer Series, Destination Sport Travel Group has announced a new partnership with league for its sport travel brand Sportsbreaks.com.
May 4 – Premier League Liverpool have extended their agreement with Thailand’s Central Retail Corporation (Sports) (CRC Sports), the club’s Official Retail & Licensing Partner in the country, for a further five years.
May 3 – Liverpool are opening up in China with a new official retail partnership with All Star Partners (ASP).
May 2 – Bayern Munich will pay tow pre-season fixtures in Japan as part of the second edition of the ‘SKY PerfecTV! Bundesliga Japan Tour’.
March 29 – Manchester City has signed a new regional partnership with SportyBet who will become the club’s Official Betting Partner in Africa.