May 30 – AS Monaco have extended their partnership with Bang & Olufsen as part of a deal that will see the Danish audio brand retain its status as the club’s upper back of shirt sponsor until 2026.
May 29 – Aston Villa have extended their sleeve sponsorship with online trading platform Trade Nation for two more seasons.
May 23 – The Turkish Football Federation (TFF) has signed a two-year deal with the Turkish logistics company Surat Kargo, to become a sponsor of the men’s national team of Turkey.
May 22 – United Airlines has taken a new step in their ongoing partnership with Wrexham AFC by debuting limited-edition Wrexham-themed amenity kits and pyjamas.
May 22 – Online bank Chase and the four British ‘home’ nations have teamed up to support aspiring coaches from low-income backgrounds by funding 2,900 introductory qualifications and 85 professional coaching bursaries across England, Northern Ireland, Scotland, and Wales.
May 22 – Palms Bet, the main sponsor of Bulgaria’s Levski Sofia, is set to more than double its sponsorship payments to the club, according the bookmaker’s owner Milo Borisov (pictured).
May 21 – Brazilian giants Flamengo are closing in on the renewal of their partnership with bookmaker Pixbet in what will be the club’s biggest-ever sponsorship.
May 21 – Aston Villa have confirmed that adidas will be the club’s new kit partner from the 2024/25 season onwards. Adidas will replace Castore for Villa’s debut season in the Champions League.
May 20 – Online bookmaker Betano has renewed its sleeve sponsorship with Portgual’s Benfica for a further three years.
May 17 – The USL Super League have announced a new long-term, league wide uniform and apparel partnership with Capelli Sport, as the league expands its portfolio of brand partners as it establishes itself as tier one women’s professional league in the US.
May 15 – Jude Bellingham has partnered with Lucozade on a multi-year deal which will see the Real Madrid star become the face of a new multi-million pound ‘Bring the Energy’ TV campaign.
May 15 – Kaizen Gaming brand Betano has become the title sponsor and exclusive betting partner of the Argentina Football Association’s (AFA) Liga Profesional de Fútbol.
May 14 – Brazilian club Vasco da Gama has signed a new main sponsorship with Flutter Entertainment online betting brand Betfair.
May 10 – The Scottish Professional Football League (SPFL) is near to closing a new title sponsorship with bookmakers William Hill once online car retailer cinch’s contract runs out at the end of this season.
May 9 – With Lionel Messi back on the pitch and Inter Miami sitting top of the MLS and hammering in goals at more than double the rate of their nearest rival, the club have upgraded their sponsorship roster with a blue chip marketing partner.