AC Milan commit to Telegram platform with TG.Casino deal in Europe
May 7 – AC Milan have unveiled online casino platform TG.Casino as the club’s Official Regional iGaming Partner in Europe.
Sponsorship
French federation extends Nike kit deal for further 8 seasons
May 3 – The French Football Federation (FFF) has now announced that Nike will be its official equipment supplier for the period of the 2026/2027 to 2033/34 seasons as part of a mammoth contract extension, growing the partnership to 23 years in total with the possibility of extending further in the future.
Grealish joins Pepsi’s global ambassador roster
May 3 – From Pep to Pepsi: Pepsi Max has unveiled Jack Grealish as its latest global brand ambassador.
QPR agree shirt sponsorship with online bookie CopyBet
May 3 – English Championship club QPR has agreed a shirt sponsorship with on-line bookmaker CopyBet who also become the club’s official betting partner.
MLS goes on the road with Discount Tire deal
May 2 – US tyre and wheels retailer Discount Tire has become a sponsor of the MLS in a multi-year agreement.
BetMGM to take over Spurs kit sponsorship from Getir
May 1 – BetMGM is to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season.
Liverpool extend AXA sponsorships for a further five seasons
April 30 – Liverpool FC have extended their long-term partnership with insurance giant AXA until 2029.
Unilever signs on for Copa América 2024 in US to push its personal care brands
Aril 29 – Unilever will be a first-time sponsor for Conmebol’s Copa América that will be played in the US across 14 cities from June 20 to July 14.
Romania federation gears up for further two years of Autoklass sponsorship
April 24 – The Romanian Football Federation (FRF) and Autoklass, Mercedes-Benz’s Romania dealership partner, have extend their sponsorship partnership for another two years. Autoklass began its sponsorship in 2019.
Aston Villa confirms two-season Betano shirt sponsorship
April 23 – Aston Villa have confirmed their shirt and principal partner deal with Kaizen Gaming brand Betano, worth an estimated £20 million over two seasons.
Lowe’s scores hattrick of Hispanic focussed sponsorships with Copa America, Inter Miami and Messi
April 19 – US home improvement chain Lowe’s has brought a Hispanic focus to a new sponsorship covering Conmebol’s Copa América 2024 USA, MLS side Inter Miami, and Lionel Messi.
Montenegran FA toasts extension of Trebjesa beer sponsortship
April 19 – The Football Association of Montenegro (FSCG) has extended its sponsorship contract with Trebjesa Brewery, one of Montenegro’s biggest companies.
Karol G’s barbed wire insignia logo to take front of Barca shirt for El Clasico
April 18 – Colombian music artist Karol G is the next artist to benefit from Spotify’s association with FC Barcelona, as the club unveils the latest limited-edition kit ahead of El Clasico this Sunday.
Gatorade to fuel Wrexham’s rollercoaster ride up the leagues and TV ratings
April 17 – Welsh club Wrexham, made internationally famous by their Hollywood owners Ryan Reynolds and Rob McElhenney and the Netflix documentary ‘Welcome to Wrexham’, have signed Gatorade as their official sports drink three days after achieving a second consecutive promotion into the EFL’s League One, England’s third professional tier.
Iberdrola agrees 3-year sponsorship of Portuguese women’s game
April 11 – Spain-based energy company Iberdrola has agreed a three-year sponsorship with the Portuguese Football Federation (FPF) covering the women’s game in Portugal.