September 14 – Online bookmaker Meridianbet has further expanded its eastern European presence becoming an official partner of FK Sarajevo who play in the Premier League of Bosnia and Herzegovina.
September 12 – The Football Federation of North Macedonia has signed an agreement with Turkish fashion brand Giotelli who will support all the North Macedonian national teams.
September 8 – Turkey’s Galatasaray have signed a training kit sponsorship contract with GKN Cargo, one of the leading companies in corporate cargo solutions in Turkey.
September 7 – Italian reigning champions SSC Napoli have announced a two-year deal with crypto betting brand Rollbit that will see the company become the club’s new European betting partner.
September 7 – Aston Villa has announced Corpay as the club’s Official Commercial Foreign Exchange Partner.
September 6 – The Federation of Uganda Football Association (FUFA) and BetPawa have partnered in a deal that will cover the FUFA Drum, the Big League and the Futsal League.
September 6 – The Football Federation of Kosovo has renewed its sponsorship with TEB Bank for a further three years.
September 4 – Online betting company Betway has agreed a multi-year sponsorship of Arsenal’s Men’s team, becoming the club’s official global betting partner of Arsenal’s Men’s team.
September 4 – UEFA have announced a multi-year partnership with Hisense that will see the electronics manufacturer become a sponsor of its Men’s national team competitions. across the European continent.
September 1 – Nottingham Forest have penned a two-year deal with Asian-fcussed sports betting platform Kaiyun Sports that will see the bookie become the club’s official front-of-shirt sponsor until 2025 in a two-season deal.
September 1 – Burnley, bouncing back to the Premier League after a season in the Championship, have signed web3 financial platform Uphold as the club’s sleeve sponsor in a one-season deal.
August 30 – Premier League Sheffield United have signed home technology business Gtech as their sleeve sponsor in an initial one-year deal.
August 30 – The Romanian Football Federation (FRF) has signed a three-year of a new sponsorship deal with Poland’s Citronex group’s Yellow brand.
August 30 – Championship side Norwich City, now in their second season of challenging for a return to the Premier League, have agreed a travel partnership with UD Las Palmas and Gran Canaria island.
August 28 – In a controversial new sponsorship deal, German giants Bayern Munich have partnered with Visit Rwanda, sparking criticism that the club are being used to bolster the reputation of Rwanda’s political leadership.