February 20 – Coca-Cola has confirmed it will replace BodyArmor with Powerade as the official sports drink of Major League Soccer (MLS) and U.S. Soccer. The beverage giant, a long-standing partner of football’s biggest tournaments, is backing Powerade’s resurgence to attract younger consumers while aiming to wrestle back market share from Gatorade.
Wednesday 19 – Online bookmaker Stake.com, who are the short sponsors of Everton but have been banned in the UK, have turned their attention to South America and announced a front-of-shirt sponsorship with Chilean Primera División side, Club Deportivo Ñublense.
February 17 – The Argentine Football Association (AFA) has inked a sponsorship deal with crypto exchange XBO.com, making it the Official Global Sponsor of the Argentina National Team for 2025.
February 17 – The defending Major League Soccer (MLS) champions, the Los Angeles Galaxy have just signed a sponsorship agreement with the Royal Bank of Canada (RBC), and its LA based subsidiary City National Bank (CNB).
February 17 – Inter Miami CF, and Argentine great, Lionel Messi have announced they are partnering with the GOAT’s energy drink Más+ by Messi.
February 14 – Goodison Park was at the epicenter of a wonderous derby match versus Liverpool on Wednesday, but it was back to business on Thursday for Everton as their front-of-shirt sponsor was confirmed as having to give up its betting license in Great Britain.
February 13 – Former DR Congo captain Youssouf Mulumbu has waded into the debate over football clubs sponsoring Visit Rwanda by calling on them to reconsider the partnership.
February 13 – Major League Soccer (MLS) have announced a multi-year partnership with Century 21 Real Estate LLC, making the real estate company the ‘Official Real Estate Service Partner’ of MLS, the MLS All-Star game, and the MLS Cup.
February 12 – The Croatian Football Federation (HNS) and global blockchain company Kadena have announced a partnership running through 2028, including the 2026 World Cup and the 2028 European Championship, aimed at delivering new types of experiences to Croatian national team fans, regardless of their location.
February 11 – Bulgaria’s CSKA Sofia have signed a new sponsorship agreement with the country’s largest telecom company, A1, with the company’s logo set to take its place on the back of the first team’s shirts.
February 10 – Spanish football has gained yet another deep-pocketed backer from the Gulf, as Bahrain secures a major sponsorship deal with Córdoba CF through its sports investment arm, Bahrain Victorious.
February 2 – Premier League Chelsea have struck a new sponsorship deal with Live Nation, naming the global live entertainment giant as a Principal Partner for the remainder of the 2024/25 season.
February 7 – Bulgarian second tier club Etar Veliko Tarnovo has renewed its sponsorship with bookmaker Winbet. Etar and Winbet first partnered in 2017, but the sponsorship has been interrupted several times until now.
February 3 – The Democratic Republic of Congo has called on Arsenal, Bayern Munich and Paris St-Germain to end their “blood stained” sponsorship deals with Visit Rwanda because of the ongoing conflict in the region.
February 3 – AC Milan have strengthened their ties with online trading platform Bitpanda, announcing an expanded partnership that will see the company’s logo feature on the back of the Rossoneri’s shirts with immediate effect.