June 26 – The English FA has expanded its relationship with Google Pixel which has become the new official mobile phone and earbuds partner of the England men’s and women’s senior teams.
June 25 – The FA president of Cameroon and former FC Barcelona legend Samuel Eto’o has become an ambassador for 1xBet, but taking up that role could be in breach of FIFA’s ethics code.
June 24 – Online bookmaker Meridianbet has expanded its agreement with the Football Association of Montenegro (FSCG) to become the official sponsor of Montenegrin football.
June 26 – Turkey’s Trabzonspor has signed a three-year sponsorship deal with sports equipment provider Joma Turkey.
June 22 – Premier League Aston Villa have agreed a three-year shirt front with controversial betting brand BK8. The club has also secured a sleeve sponsorship with online trading platform Trade Nation.
June 22 – PepsiCo has renewed its UEFA Champions League partnership for the 2024–27 cycle the first partner to do so the next three-year cycle.
June 22 – Turkey’s Besiktas has signed a new sleeve and back of shirt sponsorship deal with electronic money and payment operator Papara.
June 21 – Turkish club Atakaş Hatayspor will resume its participation in the Turkish Super League after receiving financial support from local company Trendyol Yemek.
June 20 – Liverpool and confectionary brand Cadbury, part of the Mondelez group, have extended their sponsorship partnership that began in 2020 for a further three years.
June 16 – Bulgaria’s CSKA 1948 has signed a kit deal with the German sports equipment concern Puma, in cooperation with Bulgarian retailer Sport Depot.
June 14 – Turkish Football Federation (TFF) and McDonald’s have renewed their cooperation until 2026. The first sponsorship contract between the two sides was signed in 2020 and has been renewed for another four years.
June 13 – Greece’s Panathinaikos are switching their kit deal from Kappa to German sports and leisurewear giant Adidas from the start of the 2023 season.
June 13 – Confectioner Mars Wrigley UK has renewed its sponsorship with the English FA for the 2023-24 season in a multi-year deal, transitioning brand focus towards healthier snacks KIND and Extra.
June 12 – Premier League fourth-placed finishers Newcastle United, who will play in the UEFA Champions League for the first time since 2003, have confirmed a “multi-year” sponsorship deal for their front of shirt position, as well as renewing their sleeve sponsorship.
June 9 – Welcomed with their money, but not with their product at the Qatar 2022 World Cup, AB InBev has nevertheless thrown the dice again with FIFA as official beer sponsor of FIFA Women’s World Cup 2023 and FIFA World Cup 2026.