PlayStation plugs in for a bigger game with UEFA women’s partnership
March 21 – PlayStation has become the latest brand to back the European women’s game in a three-season deal, the continental governing body UEFA has announced.
12 April 2025 GMT: 19:48
Sponsorship
Cadbury adds Chelsea to Premier League renewals list
March 17 – Mondelēz International brand Cadbury is rolling out its sponsorship renewals in the Premier League in what is understood to be another series of three-year terms.
Novibet breaks Fortaleza sponsorship record with 2-season kit deal
March 17 – Fortaleza Esporte Clube has unveiled online bookmaker Novibet as the team’s main sponsor in a two-year deal starting this season.
Conmebol adds TCL as Copa Libertadores sponsor for 2023-26 cycle
March 16 – Consumer electronics brand TCL, has become an official sponsor of Conmebol’s Copa Libertadores club competition for the 2023-2026 cycle.
Cadbury stay sweet on Man Utd with renewal of global partnership
March 14 – Manchester United and Cadbury, part of the Mondelēz International brand family, have renewed their global partnership that began in February 2020.
Expedia agree four-year extension with Liverpool for sleeve sponsorship
March 10 – Premier League Liverpool have confirmed the extension of Expedia’s shirt sleeve sponsorship for another four years.
OSHEE fuels next brand marketing step with LaLiga deal
March 10 – Polish isotonic drinks brand Oshee has become a partner of LaLiga that will see the company’s drinks bottlesbranded with the official LaLiga logo and LaLiga Santander imagery, including player images.
Corpay looks to build European business with Real Betis training kit deal
March 8 – LaLiga’s Real Betis Balompié has agreed a deal with FX payments provider Corpay Cross-Border to become the club’s first team training kit sponsor as well as the official FX payments provider.
Brazil’s Grêmio secures Esportes da Sorte deal ahead of Serie A start and Suarez’s arrival
March 3 – Brazilian online bookie Esportes da Sorte, has taken in the front of shirt sponsorship of Grêmio ahead of the club’s return to the Brasileiro which kicks off in April.
Angel City opens business account with second banking sponsor PNC
March 3 – Financial institutions are lining up to get involved with the women’s game, targeting an increasingly empowered and powerful market.
LaLiga’s Athletic Club adds B2BinPay as sleeve sponsor
February 28 – LaLiga’s Athletic Club, have unveiled B2BinPay as the club’s sleeve sponsor in a deal that begins immediately and runs until the end of the 2023/24 season .
OM signs up Mojabet African gaming sponsor in 6-year deal
February 27 – Olympique de Marseille has unveiled online sports bookmaker Mojabet as the club’s official African betting partner in a six-year deal running to 2028.
Copa do Brasil kicks off with Krona as first time sponsor
February 27 – The Copa do Brasil that kicked off last week, has added tubing manufacturer Krona as a sponsor in a one-season deal.
Audi gear up for new MLS season with sponsorship extension
February 23 – Audi has extended its partnership with Major League Soccer in a multi-year deal that will see it remain the League’s Official Automotive Partner, and title sponsor of the Audi MLS Cup Playoffs, and Presenting Sponsor of the MLS Golden Boot Award.
Vorwerk brands to feature on German women’s team kit
February 22 – Germany’s DFB have added household product business Vorwerk as sponsor of the women’s national team in a deal that began last night with a friendly against Sweden and runs through this summer’s World Cup.