Commonwealth Bank signs on for WWC2023 as official supporter
November 14 – Australia’s Commonwealth Bank has signed as a Women’s World Cup 2023 Official Supporter. The tournament will be joint hosted by Australia and New Zealand next summer.
Sponsorship
Football Australia builds Legacy ’23 programme one brick at a time, starting with LEGO
November 10 – 2023 Women’s World Cup co-hosts Football Australia have agreed a multi-year sponsorship with LEGO Australia to become the first official partner of Football Australia’s Legacy ’23 programmes.
Leagues Cup signs Coors Light as beer sponsor for 2023 kick off
November 9 – Coors Light will be the official beer of the Leagues Cup – the new MLS vs LigaMx club competition kicking off in 2023 – in what is described as a multi-year partner agreement.
With Qatar 2022 turmoil at its peak, FIFA finds its Calm
November 8 – FIFA has unveiled wellness Calm as the ‘Official Mindfulness and Meditation Product’ of the World Cup 2022, Women’s World Cup 2023 and FIFAe Nations Cup 2023.
Anheuser-Busch extends U.S. Soccer official beer sponsorship
November 4 – Brewer Anheuser-Busch has renewed its official beer sponsorship of U.S. Soccer as the official beer sponsor in a multi-year deal, taking the partnership which began in 1987 beyond 35 years.
USSF ensures Allstate continuance with new multi-year national teams deal
November 3 – The United States Soccer Federation (USSF) have extended their sponsorship deal with insurance company Allstate.
Saints push carbon neutral messaging with Ecowatt training kit deal
November 3 – Premier League Southampton has named Ecowatt as the club’s Official Training Kit Partner for the remainder of the 2022/2023 season.
William Hill stake claim on Celtic Park betting facilities in 2-year deal
November 2 – Glaswegian giants Celtic have announced bookmaker William Hill as the club’s official in-stadium betting partner.
SEGA turn to near-neighbours Brentford for launch of Football Manager 23
November 2 – Premier League Brentford have unveiled a new partnership with video game platform SEGA and its Football Manager simulation game for the launch of Football Manager 23 this month.
China’s vivo to use new Qatar 2022 hook-up to promote foldable smartphone
October 30 – With just 21 days to go before the Qatar 2022 World Cup kick-off, Chinese smartphone-maker vivo has announced it has become an Official Sponsor and the Official Smartphone of the event.
Starling banks on growth of Southampton Women with shirt sponsorship
October 27 – Starling Bank has signed on as the official principal partner for Southampton Women’s team for the 2022-2023 season.
Carlsberg takes ownership of CPL and Canada Soccer beer sponsorships
October 21 – Carlsberg has become the Official Beer and Non-Alcoholic Beer of Canada Soccer and the Canadian Premier League in a multi-year deal.
UEFA Women’s Football signs EA Sports as 9th partner
Emirates renews Real Madrid shirt sponsorship with 4-year, €70m deal
October 18 – UAE flag carrier Emirates has renewed as Real Madrid’s main shirt sponsor in a four-season deal that will run through to 2026to remain Spanish soccer giants’ main shirt sponsor until 2026.
Spurs searching for £22m+ stadium rights naming deal with Google
October 13 – English Premier League Tottenham Hotspur are reported to have held talks with Google about a potential sponsorship of their £1 billion state-of-the-art stadium.