January 31 – Premier League Chelsea have signed a multi-year deal with crypto sportsbook Roobet, naming it the club’s official regional betting partner for Latin America and Canada.
January 31 – The Canadian Premier League has signed a multi-year deal with WeatherTech Canada, which will see the company become its Official Automotive Accessories Partner.
January 30 – UK mobile network operator EE, has extended its partnerships with all four Home Nations football teams – England, Scotland, Wales and Northern Ireland.
January 29 – Swedish sportsbook Betsson has further strengthened its presence in Argentine football, renewing a front-of-shirt sponsorship deal with Racing Club.
January 27 – The Swiss Football League (SFL) has announced a trio of significant sponsorship deals, including a new title sponsor for the Super League, as it builds momentum ahead of the country’s hosting the UEFA Women’s EURO 2025 later this year.
January 24 – Chelsea Women have announced a new multi-year partnership with Constant Contact, a US-based digital marketing company specialising in helping small businesses and non-profits.
January 24 – 20-time Serie A champions, Football Club Internazionale Milano, better known as Inter Milan, have just signed their first partnership with Saudi Arabian technology company Zain KSA, who will become an Official Regional Partner.
January 24 – The Bulgarian Professional Football League (BPFL) has agreed a sponsorship with one of the newest entrants to the Bulgarian online betting market, BET.bg.
January 22 – Argentine club football powerhouse Boca Juniors has solidified its relationship with Swedish sportsbook Betsson Group, announcing a renewed partnership that will keep the betting giant as the club’s main sponsor until the 2028 season.
January 20 – Bundesliga International and Intersnack Deutschland SE, the company behind the popular snack brand funny-frisch, have signed a long-term partnership agreement, making funny-frisch an official partner of both the Bundesliga and Bundesliga 2.
January 17 – Several Belgian top flight clubs are exploiting loopholes in the country’s new gambling legislation to promote betting operators, prompting the Belgian gaming commission has opened an investigation.
January 17 – La Liga club Deportivo Alavés has extended its sponsorship with Elproex Industrial, already a sponsor of the women’s and youth teams this season, to include the men’s first team.
January 16 – Belo Horizonte club Atletico Mineiro has partnered with H2Bet in a three-year deal.
January 16 – Manchester City Women have announced a global partnership with Revolut, marking the financial technology company’s debut in women’s football.
January 16 – Spanish football has always been a global spectacle, and now it’s adding a little sweetness to its appeal – courtesy of Mondelez International, the North American snack giant behind popular brands like Oreo and Milka.