November 4 – City Football Group has extended its global partnership with Nissan into a third term in a deal that coversManchester City, Melbourne City, New York City FC, Girona FC and Sichuan Jiuniu FC.
November 4 – Online bookmaker Betway has signed a multi-year extension with Belgium’s Croky Cup, a sponsorship first signed in 2016.
November 3 – Forex CFD broker IC Markets, has signed partnerships with six La Liga Clubs for the current 2021/22 season. The financial trader also has six deals with clubs in Germany’s Bundesliga.
November 3 – Ajax have extended their main shirt sponsor Ziggo for a further two years, taking them through to at least 2025. Ziggo first sponsored the club in 2015.
October 29 – Food and grocery delivery service Talabat has become the latest sponsor of the Qatar Football Association (QFA), the governing body announced.
October 27 – Global provider of agriculture products UPL Ltd has become a regional supporter of the 2022 World Cup.
October 26 – Chinese dairy product giant Mengniu, has signed up for its second World Cup partnership, becoming an Official Sponsor of Qatar 2022.
October 21 – Manchester City has extended its global partnership with consumer appliances producer Midea for a third season.
October 15 – Russian owned Ligue 1 club AS Monaco has announced a partnership with Russian sports betting firmLiga Stavok, who will become a regional partner for the 2021-22 season.
October 14 – Serie A’s Lazio has struck a €30 million deal with Binance that will see the cryptocurrency exchange giant become the club’s main shirt sponsor as well as launch the $LAZIO fan token.
October 8 – The MLS has renewed its sponsorship with Continental Tire for a new multi-year term. The tyre brand has been an MLS partner since 2010.
October 5 – The AFC has renewed Japanese telecoms provider KDDI as a regional partner for its major national team competitions for the 2021-2024 rights cycle.
October 4 – Online trading platform eToro has secured partnerships with eight clubs in Italy’s Serie A for the coming 2021/22 season.
September 30 – French Ligue1 club AS Monaco has added sports supplements and nutrition supplier Zumub to its partnership roster.
September 29 – English championship club Fulham, currently second in the table as they bid for a return to the Premier League, have partnered with UTL Group, a firm specialising in document solutions, for the next three seasons.