September 18 – Rangers Football Club have extended their partnership with Kindred Group, home to Unibet and 32Red brands in the UK, which will see a new-look to the front of shirt sponsorship for the coming season.
September 18 – Birmingham City have partnered up with Delta Airlines as its Official Airline Partner for the 2024/2025 season.
September 17 – AC Milan have announced a new strategic collaboration with Dyson as the club gears up for a return to UEFA Champions League action tonight.
September 17 – Serbia’s FC IMT has signed a shirt sponsorship with bookmaker Meridianbet.
September 12 – Technology company SharkNinja has become the naming rights of the women’s A-League in a multi-year deal.
September 12 – Everton have agreed a multi-year partnership with Red Bull which will see the Austrian drinks brand become the club’s new Official Energy Drink Partner.
September 11 – AS Monaco have signed a new partnership with Ebury, which will see the B2B foreign exchange solutions company become the club’s official Fintech partner.
September 10 – Premier League side Chelsea have unveiled global tyre manufacturer Linglong Tire as their new official global tyre partner on a multi-year deal.
September 10 – Bursaspor, one of Turkey’s biggest clubs which currently is playing in the fourth tier in Turkey, has signed a shirt sponsorship deal with Atış Group.
September 10 – DHL have extended their Manchester United sponsorship that began in 2011 to the end of the 2027 season.
September 9 – Online news magazine LeoVegas.News has renewed its sponsorship with Serie A’s Atalanta for the 2024/25 season.
September 6 – Oppo has renewed its partnership with UEFA for the Champions League, Super Cup, UEFA Youth League and Futsal Champions League for the 2024–27 commercial cycle.
September 6 – AC Milan have announced a new partnership with ASUS, which will see it become the club’s Official Computer Hardware Partner starting from the current season.
September 5 – Chelsea have unveiled a new partnership with Betway, making the Super Group-owned brand the Premier League club’s long-term Official European Betting Partner.
September 4 – Newcastle United have signed a multi-year partnership with Red Bull which will see the Austrian drinks company become the Official Energy Drink Partner of the club, helping to fuel both men’s and women’s teams.