September 15 – Gaming console manufacturer PlayStation has launched its fourth season of sponsorship of the English Schools’ FA and the PlayStation®Schools’ Cup, the biggest grassroots football competition in England.
September 8 – Manchester United have upgraded regional partner Apollo Tyres into their ‘Global Tyre Partner’ in a new three-year deal.
September 5 – The Asian Football Confederation (AFC) has added a second new sponsor partner in a week in the form of UAE Exchange, a global remittance, foreign exchange and payment solutions provider.
UAE Exchange has signed on for a five-year deal with the AFC who last week added Swiss watchmaker Tag Heuer to its sponsorship portfolio agreeing a four-year deal for the AFC’s national competitions including the 2018 FIFA World Cup Asian Qualifiers Final Round (that starts tonight),
September 1 – Manchester City has expanded its regional sponsorship agreeing an ‘Official Beer Partner’ deal with Nigeria’s Star brand, owned by Nigerian Breweries.
August 31 – The Brazilian FA, the CBF, and Japanese video games maker Konami have struck a two-year partnership deal for the Pro Evolution Soccer video game.
August 30 – Los Angeles’s new MLS franchise LAFC will kick off with a $100 million naming rights sponsor for its $350 million new stadium. The 15-year deal with Banc of California is a record naming rights deal for soccer in the US.
August 24 – Premier League West Ham United have extended their main sponsorship with online bookmaker Betway for a further three years in what the club says is the largest sponsorship in its history.
August 19 – Inter Milan has signed a one-year partnership with HotelPlanner for the 2016/17 season, making the online booking service the club’s Official Hotel Reservations Partner.
August 18 – Online sportsbook Tempobet has increased its Premier League sponsorship portfolio with a deal to become a partner of newly-promoted Middlesbrough. The company is already a regional partner of Manchester City.
August 17 – Konami Digital Entertainment has signed a deal with Liverpool for the video game maker’s Pro Evolution Soccer 2017 that will see the club’s players digitally reproduced in its newest game to be released September 13/14.
August 12 – Premier League Crystal Palace have added a third new sponsor partner in time for the start of the season this weekend. New Amsterdam Vodka has become the club’s Official Vodka Partner.
August 12 – Another Premier League club has announced an Asia-Pacific regional betting sponsorship. Online sportsbook Tempobet has become an Official Regional Betting Partner of Manchester City.
August 10 – Hard on the heels of its announcement of an estimated £85 million sponsorship of the Premier League as a ‘Lead Partner’, EA Sports has followed up with confirmation that it has concluded a deal with the Premier League’s biggest club, Manchester United.
August 10 – Premier League West Ham United have announced a three-year partnership with American destination marketing firm, Experience Kissimmee. The Florida-based firm will be the club’s Official Destination Partner starting this season.
August 10 – Online bookmaker FUN88 has returned as a Tottenham Hotspur sponsor in a two-year deal after having taken a two-year break from the club.