EA Sports ups its sponsorship game with new Premier League deal
August 9 – The Premier League has announced video game maker EA Sports as a new Lead Partner in a three-year deal that significantly expands its current partnership with league.
Sponsorship
TLCBET puts its money on Middlesbrough to deliver new Asian opportunity
August 9 – Middlesbrough, newly promoted to the Premier League, have announced TLCBET as the club’s official betting and gaming partner as the club moves to take the market opportunity of exposure in Asia to the Asian betting community that the Premier League offers. No figure was announced for the deal.
William Hill add Chelsea to betting partner roster in 3-year deal
August 5 – William Hill have scored a Premier League hat-trick this week announcing a three-year deal with Chelsea to become the club’s new official betting partner. The deal is a global partnership.
William Hill adds Spurs to Everton as it builds pre-season betting partners
August 3 – Tottenham Hotspur have announced William Hill as their Official Betting Partner for Europe and Australia in an initial two-year deal starting with the 2016/17 season. On Monday the bookmaker announced a similar deal with Everton.
William Hill bets on Everton; commits to battle against match-fixers
August 1 – William Hill has agreed a two-year partnership with Premier League Everton to become its new official betting partner, offering exclusive odds to Everton fans.
Leicester City convert PL win into currency with FairFX deal
July 28 – Premier League champions Leicester City have made FairFX, a low cost multi currency payments service, their exclusive FX provider and an Official Partner of the club.
Southampton sign Kenya’s SportPesa in 3-year sponsor deal
July 28 – Premier League club Southampton has added African sports betting platform SportPesa as its Official Betting Partner in what the club has described as a signed a “multi-million pound three-year deal”.
Kumho drive deeper into Europe with addition of Olympique Lyonnias
July 27 – South Korean tyre manufacturer Kumho has added a second European football club to its sponsorship portfolio, becoming the official tyre partner of French Ligue 1 club Olympique Lyonnais.
Manchester United add TAG Heuer to global partner roster
July 25 – Swiss watchmaker TAG Heuer, official sponsor of Spain’s La Liga and England’s Premier League, has expanded its footprint announcing it is the Official Timekeeper and Global Partner of Manchester United.
CAF signs ‘milestone’ deal with Total as new main sponsor
July 22 – The Confederation of African Football (CAF) has signed a new main sponsor for its top 10 club and national team competitions for the next eight years. The new deal with French oil and gas company Total will begin with the 2017 Africa Cup of Nations finals in Gabon.
Man Utd oil the sponsor wheels in China as Jose prepares for Pep
July 20 – Manchester United, in China for pre-season matches against Borussia Dortmund and Manchester City as part of the International Champions Cup, have taken the opportunity to reinforce both their commitment to China and to new sponsor partner Gulf Oil, at an event in Shanghai.
Spurs tread new Korean deal with Kumho Tyre
July 20 – Premier League club Tottenham Hotspur have announced Korean manufacturer Kumho Tyre as the club’s Official Tyre Partner in a two-year sponsorship that starts with the 2016/17 season.
Man Utd in the money with Virgin in UK sponsor deal
July 18 – Premier League Manchester United, about to embark on a money-making tour to China with their big spending manager Jose Mourinho, have announced a partnership with Virgin Money who will become the club’s Official Retail Financial Services Partner in the UK.
La Liga winds up its sponsor sales with Tag Heuer addition
July 15 – Spain’s La Liga has added watchmaker Tag Heuer as the league’s official timekeeping partner. La Liga is the latest premium league property to be added to the firm’s sponsorship roster, having added England’s Premier League in April.
Nike’s Ordem 4 ball is kicked into play for CONCACAF Champions League
July 14 – Nike’s summer of success has continued with the unveiling of its Ordem 4 ball as the Official Match Ball for the 2016/17 Scotiabank CONCACAF Champions League.