By David Owen
July 8 – We will have to wait and see whether hosts France or Cristiano Ronaldo’s Portugal lift the European Championship trophy at the Stade de France on Sunday. But we can already say with absolute clarity that the US mark Nike has won Euro 2016’s Battle of the Brands.
July 4 – BetVictor have signed a new three-year deal to become a principal partner of Premier League club Liverpool. No figure was announced for the sponsorship.
By Paul Nicholson
July 1 – Spain’s LaLiga has officially rebranded itself for the 2016/17 season with the ending of the BBVA title sponsorship deal. LaLiga and LaLiga2 are now the official names for the top two tiers of the league.
By David Owen
June 28 – Just when it looked like Euro 2016’s Battle of the Brands was about to come down to a straight shoot-out between Nike and Adidas, along came the tournament’s Manic Monday to make sure that four kit suppliers are still in with a chance of glory at the quarter-final stage.
By David Owen
June 19 – Puma were the big winners in the second round of Euro 2016’s battle of brands. Austria’s fortuitous goalless draw with Cristiano Ronaldo’s Portugal in Paris on Saturday night ensured that the cat brand’s five teams all avoided defeat in their respective second matches at the tournament.
By David Owen
June 15 – Portugal’s failure to defeat tiny Iceland in industrial Saint-Etienne on Tuesday night has not prevented its shirt supplier Nike from taking an early lead in Euro 2016’s Battle of the Brands.
June 9 – Premier League club Southampton may have lost a manager this week, but they have gained a new main club sponsor. TV and broadband provider Virgin Media will take over from consumer electronics firm Veho in a three-year deal.
June 1 – Travellers concerned they are going to miss Euro 2016 action should consider booking with Turkish Airlines who will be streaming matches live on their widebody aircraft – Boeing 777s and Airbus A330s – on all international flights.
May 31 – Premier League Manchester City have added Australian wine brand Wolf Blass in what is described as a “multi-year marketing partnership”. No figure has been announced for the regional deal.
May 23 – Paris Saint-German have signed a three-year global sponsor partnership with Indonesian tyre brand Multistrada.
By Samindra Kunti
May 19 – Brazilian club Corinthians are closing in on a naming rights deal for their stadium, but which could maintain the name ‘Arena Corinthians’.
May 12 – Having ensured a miserable season on the pitch by their own standards, Chelsea are to end their shirt sponsorship deal with German sportswear giants Adidas six years earlier than scheduled.
By Mark Baber
May 11 – The Scottish Premier Football League (SPFL) has confirmed that Warrington-based bookmaking company Betfred has agreed a three-year deal to become the exclusive title sponsor of the Scottish League Cup which will now be known as The Betfred Cup.
May 11 – Premier League Watford has agreed a three-season sponsorship with Divisa Capital who will become the club’s new Official Foreign Exchange Partner. No fugure was announced for the deal.
By Mark Baber
May 10 – Schalke 04 and Russian state-owned energy giant Gazprom have agreed to an extension of their shirt sponsorship deal, which had been due to expire in 2017, until 30 June 2022 in a deal reported to be worth at least €120 million.