October 18 – Juventus have signed a sleeve sponsorship deal with wealth management group Azimut in a partnership that will make its debut in the Nerazzurri’s Serie A match versus Lazio on Saturday.
October 18 – Music and football have always been interconnected. Think the Beatles and Liverpool FC and more recently, Oasis and Manchester City. Now British super-group Coldplay and Barcelona FC are getting in tune with each other in time for the El Clasico on October 26.
October 18 – Bulgaria’s Levski Sofia has signed a sleeve sponsorship deal with dairy producer Lacrima, one of the largest Bulgarian companies producing dairy products.
October 17 – The gambling industry that has had its hooks into the clubs, players, and fans of the Premier League will have to face a future without their names and logos plastered over the front of jerseys (sleeve partnerships are exempt).
October 16 – Brazil’s clubs are proving reluctant to give up their betting sponsors despite the Brazilian Football Confederation (CBF) saying it will enforce a ban on club sponsorship by bookmakers across all levels of Brazilian football who do not hold state betting licenses.
October 15 – Premier League holders Manchester City have announced a renewal of their regional partnership with Tokyo-based Abeam Consulting.
October 15 – British confectionery brand Swizzels has teamed up with Nottingham Forest for the 2023/24 Premier League season, delivering a sweet experience for fans at The City Ground.
October 11 – The Australian Professional Leagues (APL) has extended its partnership with Boost Mobile, solidifying the telco brand as an Official Partner for both the Isuzu UTE A-League Men’s and the Ninja A-League Women’s competitions.
October 11 – Turkey’s Fenerbahçe has signed a sponsorship deal with Ergünler Logistics for the 2024/2025 season that will see the logistics company’s logo placed on the back of the Fenerbahçe women’s team shirts.
October 10 – LaLiga has announced a three-season commercial partnership with Saudi Arabia’s Riyadh Season – a series of entertainment, cultural, and sporting events held in the kingdom’s capital of Riyadh – become an official sponsor of Spain’s top football division until 2027.
October 10 – German gambling company Merkur Group has been named the main sponsor of the Table Football Bundesliga final.
October 10 – The Metropolitano Stadium, home to Spanish giants and 11-time La Liga Champions, Atletico Madrid has changed its name. For the remainder of this season and until the end of the 2032-33 season, the venue will be known as the Riyadh Air Metropolitan.
October 8 – The Scottish Premier Football League (SPFL) has signed a three-year deal with Carling which will make it the official beer of the SPFL until the end of the 2026/27 season, subject to extension.
October 8 – Real Madrid has signed a two-year partnership with VERSUSbet, the sports betting and online casino brand owned by Grupo Orenes.
October 7 – Reigning Serie A Champions Inter Milan have announced a new partnership with TIM, which will see the broadcast provider become the club’s Official Telco Partner.