Man Utd drop £100m and slip down brand value table, Real and PSG rise

By David Owen
May 26 – Manchester United’s annus horribilis has pushed them down to third place in a listing of the 50 most valuable football club brands drawn up by Brand Finance, the brand valuation and strategy consultancy. United have swapped places with Real Madrid, the newly-crowned European champions, having seen almost $100 million wiped off their brand value since 2013, according to Brand Finance’s assessment.