January 28 – The Saudi Arabian Football Federation (SAFF) has unveiled a three-year partnership with Unilever’s Rexona, marking the first-ever official sponsorship of the Kingdom’s women’s national football programme.
January 23 – The FA Women’s National League (FA WNL) has provided a positive update on its ‘Empowering for Success’ strategy as it enters its final year of implementation. Introduced at the start of the 2022/23 season, it aims to help clubs in tiers three and four of the English women’s football pyramid to thrive both on and off the pitch.
January 21 – Iceland’s Elisabet Gunnarsdottir has succeeded Yves Serneels as manager of the Belgian women’s national team with a contract until the 2027 Women’s World Cup.
January 15 – Women’s Super League CEO Nikki Doucet has been appointed co-chair of the Women’s Leagues Forum (WLF), alongside existing chair Jessica Berman, commissioner of the NWSL.
January 10 – The global growth of women’s football continues to gather momentum, with expanded competitions, improved player conditions, and heightened international recognition all serving as cornerstones of the sport’s development. However, a newly published report by Fifpro and Football Benchmark reveals critical challenges that could hinder sustainable growth, highlighting stark disparities in competition access and player workload.
January 3 – Denver has beaten off bids from Cleveland and Cincinnati to become the National Women’s Soccer League’s (NWSL) 16th team, paying a record $110 million for the franchise.
December 18 – Some elite-level female professionals are dealing with a packed schedule whereas at the opposite end of the scale, others don’t have enough games to play, according to global players’ union Fifpro.
September 27 – Despite a surge in women’s football participation with 4.4 million playing regularly across the UK, and 41% of women’s football clubs in the UK only being created in the last four years, research by Unilever’s antiperspirant brand Sure UK has found women’s football at a non-professional level still faces on-going equality challenges both on and off the pitch.
August 2 – Women’s football investor Michele Kang (pictured), who owns Washington Spirit, Olympique Lyonnais Féminin and London City Lionesses, has created Kynisca Sports International as part of a mission to unlock the performance potential of women’s football.
July 1 – Manchester City Women will travel down under this August to take part in the first Perth International Football Cup as part of the club’s preparations for the 2024/25 season – following a gutting end to 2023/24.
June 11 – Arsenal Women, along with their men’s team, will pre-season tour in the United States this summer, though in different locations.
May 28 – Exporting and importing talent from around the world is a key indicator for growth in football, with leading Women’s football leagues increasingly turning to expatriates to strengthen both squads on the pitch, and help develop fan bases off it.
May 14 – The Emirates Stadium is set to become the main home for Arsenal Women’s team from the start of the 2024/25 season.
April 3 – National Women’s Soccer League (NWSL) newcomers Bay FC have announced a flurry of sponsorship deals with Sixth Street, Visa, Meriwest Credit Union and Lyft as the club begins the NWSL season with a last-minute upset.
April 4 – The Women’s Super League and Women’s Championship are close to finalising a landmark sponsorship agreement, as Barclays prepares to double its financial support for the two leagues.