Levski Sofia tries out New Era caps for size

March 17 – Bulgaria’s Levski Sofia has signed a partnership with the world-famous sports hat company New Era. The partnership has been orchestrated by Bulgarian company Sport Depot, which has been working with Levski in recent years.

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Interview: DFB’s Heike Ullrich talks to IWF about the opportunity for the women’s game and Germany’s Euro 2029 bid

March 14 – 2025 is a busy year for European women’s football. In addition to EURO 2025 in Switzerland, the race to host the following Women’s EURO, in 2029, is a high-profile affair, with Germany, Italy, Poland, Portugal and Denmark/Sweden competing. This week they each submitted their preliminary bid to UEFA, ahead of final submission in August. The UEFA Executive Committee will decide on the hosts in December.

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Turkish Federation signs 2-year sponsorship MAD Parfumeur

March 14 – The Turkish Football Federation (TFF) has signed a two-year sponsorship deal with perfume company MAD Parfumeur, which will become the sponsor of the Turkish men’s and women’s national teams. MAD Parfumeur is a Turkish company that operates internationally with a total of 71 stores in 13 countries in four continents, namely Europe, Asia, Africa, and Australia.

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Bayern’s Olise tops list of world’s best attacking players

CIES logo

March 13 – Michael Olise has been named the best-performing attacking player in world football, according to the latest CIES Football Observatory study. The Bayern Munich winger, who joined from Crystal Palace last summer in a €53million deal, leads the rankings ahead of teenage sensations Lamine Yamal and Florian Wirtz.  

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